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contributing in SpeakersChannel.tv's latest video on digital marketing....The video offers insights into how marketers can generate maximum returns using channels such as social media, email, search and mobile. SpeakersChannel.tv videos feature conference presentation excerpts and backstage speaker interviews covering a range of topics. Watch the video now . ...
lobby groups over their use of digital technology to market to children....The groups want the Federal Trade Commission to question companies on their use of digital media in its upcoming investigation into the marketing of snack food and drinks to young people. The move follows a report by the Berkeley Media Studies Group and the Center for Digital Democracy. The report ...
Rishi Saha, head of digital communications at 10 Downing Street, is leaving to join PR agency Hill...markets. Saha led the Conservative Party's digital campaign for the 2010 General Election, overseeing ... , he will be responsible for leading H K's digital strategy across Europe and AMEASCA, developing ... appointed head of digital communications at the prime minister's office, where he has helped transform ...
, is reviewing its digital marketing account..... A spokeswoman for COI said: "COI is handling the appointment of a digital agency to redevelop ...
LONDON - Oxfam is reviewing its £2m digital marketing account as it steps up its 'Be humankind...advertising slogans to the campaign website. The best of these were shown on eight three-metre digital ...
LONDON - The Carbon Trust has awarded its combined direct and digital marketing account to Tequila...Tequila\ retained the account after triumphing in a pitch against other agencies on the Carbon Trust's digital and direct roster. The agency has been the incumbent on both accounts since April 2007 ... and Brilliant Media. Advertising is handled by WCRS. Simeen Kadi, the group head of marketing at the Carbon ...
LONDON - Oxfam has handed its £2m digital marketing account to digital direct agency CheezeDMG...Oxfam reviewed its marketing account as it steps up its 'Be humankind' campaign. Incumbent Avenue ... , creative, media planning and buying, search marketing and online advertising. Oxfam's newly-created digital communications team will work with the agency on digital direct response, online brand and message ...
The Institute of Direct Marketing has changed its name to the Institute of Direct and Digital...and market relevance. "Given the impact of digital technologies on marketing and the fact that the IDM ... Carpenter, global digital marketing director at GlaxoSmithKline; Lawrence Mitchell, marketing director ... Marketing and the first to develop a professional Certificate and Diploma in Digital Marketing, in 2005 ...
Soup its digital marketing account....The agency picked up the business after a pitch against undisclosed agencies, which was handled by the Haystack Group. Soup will now work with BMI to develop the online brand positioning and digital content strategy as well as consulting on the company s communications requirements across all relevant channels ...
LONDON - The Royal Navy is looking for a digital marketing agency to handle its communications...Services team to execute tactical digital activity for Royal Navy recruitment marketing. This includes using digital channels such as mobile, social media and search. COI Interactive Services said: 'Digital ... by the COI. The successful agency will be tasked with implementing a strategy that places digital ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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