Digital brief: Fortnum & Mason expands its digital marketing
28 Nov 2007
Fortnum & Mason, the upmarket grocer, is expanding its digital marketing with the appointment
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Blockbuster makes digital marketing agency appointment
26 Feb 2004 | by Jules Grant,
LONDON - Blockbuster has appointed Agency Republic as its digital marketing agency following a...of an online marketing strategy and the ongoing delivery of customer traffic to the Blockbuster website . Sarah Baxter, marketing director for Blockbuster, said: "The appointment of Agency Republic is the next step towards extending our core proposition online and allows us to benefit from specialist digital ...
Shop Direct in push to link print to digital marketing
03 Apr 2012 | by Matthew Chapman
Shop Direct aligning its print catalogue and burgeoning online business by integrating augmented reality into magazines to drive cross-platform engagement.
Pineapple hands RMG Connect its digital marketing account
01 Jun 2009 | by Matt Williams
LONDON - RMG Connect has picked up the digital marketing account for Pineapple Dance Studios.
The World: Washington - Junk-food brands face digital marketing probe
25 May 2007
lobby groups over their use of digital technology to market to children....The groups want the Federal Trade Commission to question companies on their use of digital media in its upcoming investigation into the marketing of snack food and drinks to young people. The move follows a report by the Berkeley Media Studies Group and the Center for Digital Democracy. The report ...
Chemistry opens digital shopper marketing arm
07 Feb 2011 | by Ed Owen
Integrated agency Chemistry is to open what it claims is the UK's first digital shopper marketing...Chemistry Shopper will develop digital shopping strategies to mould consumer behaviour in-store. It will also build brands through personal relevance, using a raft of digital media, from social networks, mobile apps and tags, e-vouchers, m-commerce, location-based marketing , QR codes and digital point ...
PC World digital job goes to Play
07 Dec 2005 | by by Staff
LONDON - PC World is to increase its digital marketing focus following the appointment of Play....M C Saatchi-backed Play was hired by Dixons Stores Group without a pitch to work on a Christmas campaign. It will then develop a digital strategy for next year. It has been tasked with creating branding and response-based advertising, which will extend to online PC World's tagline "The best of both ...
Digital brief: BookRabbit.com launches first digital campaign
17 Jun 2008
BookRabbit.com, the social network and book retailer, is launching its first digital marketing
PC World digital job goes to Play
07 Dec 2005
PC World is to increase its digital marketing focus following the appointment of Play as its first...M&C Saatchi-backed Play was hired by Dixons Stores Group without a pitch to work on a Christmas campaign. It will then develop a digital strategy for next year. It has been tasked with creating ... -owned agency iTraffic, which is now part of Agency.com (Marketing 11 August 2004). ...
Toy retailer turns to SmartFocus Digital
07 Aug 2009 | by Rachael Gallagher
LONDON - Toy retailer The Entertainer has appointed SmartFocus Digital to improve its digital...understands the importance of a cohesive marketing strategy, and the power of digital communication. We ... .com and The Gadgetshop.com. The SmartMarketer software will be employed to improve the toy retailer's email and digital marketing capability by allowing a single newsletter to serve different customers by personalising ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
