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The Department for Transport has launched a digital marketing drive aimed at combating drink
LONDON - OgilvyOne has scooped the £4 million digital advertising and media business for British...paired up for the pitch. OgilvyOne will now take responsibility for the airline's digital advertising across 40 European and African markets, while Neo@Ogilvy will handle the digital media planning and buying. The appointment does not include the airline's UK digital advertising business, which remains ...
EMI Music has appointed Bertrand Bodson to its first dedicated global digital marketing role...., Bodson will take the role of senior vice-president, global digital marketing. He will be responsible for leading and developing the company's global digital marketing strategy, reporting to Ernesto Schmitt ... great addition to our marketing team. He has operated in the digital space for most of his career. He ...
The newly rebranded AirMiles travel company has handed its digital marketing business to Limone
drive inbound tourism to the UK, as part of its £100m marketing campaign....The tie-up features a joint digital marketing programme, called UK Inspiration, which features ... will run under VisitBritain's "You're invited" banner, feeding into the 100m global marketing campaign due ... , director of marketing, VisitBritain, said: "We re delighted to be working with American Express ...
Tourism New Zealand has launched a digital marketing campaign, backing its "100% pure" message...destination. Gregg Anderson, general manager of Western long haul markets, Tourism New Zealand, said: "Over ... largest visitor market after Australia. This week, tourism body VisitBritain launched a Facebook app ...
LONDON – KLM Royal Dutch Airlines has hired Imano as its first UK digital marketing agency after a...until April next year. A KLM spokeswoman said the airline took the decision to hire a digital marketing agency for the first time in the UK after centralising its website and needed to improve local level promotional activity. "It's for the UK market and KLM wanted something that is fresh and funky ...
Virgin Holidays is launching its biggest-ever digital marketing push by sending out e-mails to more
LONDON - London City Airport has handed its digital account to VCCP Blue following a pitch...The airport, which bills itself as a convenient and speedy transport hub for London's City executives, has tasked the agency with the overhaul of its website, corporate marketing activities and communications. The appointment comes quickly on the back of approval for its application to allow the airport ...
VisitBritain is poised to call a pitch for its pan-European digital marketing account, following...label's artists (Marketing, 8 August). It is also using digital marketing to target specific audiences ... restructure that saw it consolidate its international and domestic arms under a single marketing director ... . How-ever, it does not retain an overarching digital agency for its websites. The tourism body ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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