23 May 2012
Twitter UK chief Tony Wang has said that British companies are setting the bar for digital...being done in digital marketing innovation in the UK.
However, the UK still suffers from a lack ...
, EUROSTAR)
The UK leads the way in marketing in general - it's hard to isolate digital any longer ...
YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB
British brands are world-class digital ...
01 Mar 2012
Procter & Gamble has announced plans to shed staff while increasing its focus on digital ads....YES - LOUISE FOWLER, BUSINESS LEADER, MARKETING, THE CO-OPERATIVE BANKING GROUP
Firstly, innovation does not always require investment. In my experience, the best and most creative marketing often ...
jobs or lifestyles. Call me old-fashioned, but I believe any marketing-led business exists to add value ...
14 May 2012
| by Nicola Clark
and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age....Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA.
The band, which ...
to green. Having just got off a plane, the most sedentary of times for global marketers, this lack ...
09 May 2012
| by Nicola Clark
A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new...Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should ...
questioned the recent valuation of digital companies such as Facebook, commenting that a $100bn valuation ...
01 May 2012
| by Kim Benjamin
Marketing Society Awards for excellence.../Engine
Switchover Help Scheme Digital UK
The Art Fund 101 London
Long-term marketing excellence ...
Unilever has received the most nominations in the shortlist for this year s Marketing Society ...
media marketing for its Lynx Excite campaign.
ASOS, British Gas, McDonald s and John Lewis have ...
30 May 2012
YES - Mark Trinder, Sales director, commercial and online, ITV
Marketing departments are now ...
: timing is vital - Wispa is back.
NO - Louise Fowler, Business leader, brand and marketing, Co ...
) marketers can spot trends very early, but mostly businesses need to be nimble and able to move as the market ...
17 May 2012
MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP
British brands ...
at opportunities to use these in both new and existing markets.
The marketing strategy may, however, need ...
will need to balance what is appropriate in new markets with a desire to not alienate customers in existing ...
15 May 2012
| by Nicola Clark
Marketing unveils the definitive guide to the UK's most powerful marketers....Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine.
Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...
23 May 2012
| by Kim Benjamin
The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories...The Awards, celebrated annually, aim to showcase design to marketers as an integral part of a marketing campaign as well as encouraging industry best practice.
The judging panel will feature ...
in the industry.
The Awards will celebrate work that that has placed design at the heart of great marketing ...
28 Feb 2012
| by Gemma Charles
-regulation of UK marketing....Marketing IPM) which included the Direct Marketing Association, ISBA and the alcohol producers' social responsibility body, the Portman Group.
The rules will cover methods such as sampling, face-to-face marketing, "brand theatre" or similar live performances with a marketing purpose not covered by the CAP code ...
to remove filters
