Shop Direct in push to link print to digital marketing
03 Apr 2012 | by Matthew Chapman
Shop Direct aligning its print catalogue and burgeoning online business by integrating augmented reality into magazines to drive cross-platform engagement.
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Digital marketing to be central to England's rugby World Cup
21 Mar 2012 | by John Reynolds
digital marketing will be central to the promotion of the event, says Paul Vaughan, chief executive...the fixtures ahead of the World Cup. After this there will be a focus on "cost-effective" digital marketing, Vaughan said. Digital marketing is likely to involve England Rugby 2015, working with top individual ... will "be easy to reach with digital marketing", Vaughan said. A major global TV advertising campaign ...
Domino's flags up virtues of low-cost digital marketing
15 Feb 2012 | by John Reynolds
% leap in online sales aided by low-cost digital marketing....more than 75% of their orders online. The company also flagged up its digital marketing strategy, citing email marketing and Twitter and Facebook initiatives, which it said "were relatively low cost". It also cited its above-the-line marketing campaigns as helping sales, including 'It's What We Do ...
Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
23 May 2012
Twitter UK chief Tony Wang has said that British companies are setting the bar for digital...being done in digital marketing innovation in the UK. However, the UK still suffers from a lack ... , EUROSTAR) The UK leads the way in marketing in general - it's hard to isolate digital any longer ... YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital ...
Agencies line up for LV= digital account
26 Apr 2012 | by Maisie McCabe
LV=, the insurance brand, is holding a review of its digital marketing account, currently held...The appointed agency will be responsible for all of LV= s digital marketing services, including e-mail marketing, search engine optimisation, digital creative, social media and digital buying. LV=, which has ... . Harvest Digital intends to repitch for the business. The LV= media agency, Carat, and the brand ...
Publicis and WPP continue digital acquisition spree
18 Jan 2012 | by Daniel Farey-Jones
of Australian digital marketing agency DTDigital....France. Disciplines Mediagong is focused on include digital, community strategy, social media, brand ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
and Procter & Gamble signify a shift away from traditional marketing....digital focus will boost its marketing efficiency. PepsiCo has made no comment on how many of its 8700 job ... campaigns might begin to look indulgent. With digital marketing starting to provide greater returns ... of digital specialists is part of the changing dynamic in marketing, according to recruitment consultant ...
Heineken hands Strongbow Gold global digital task to Work Club
16 Mar 2012 | by Sarah Shearman
Work Club to handle the digital marketing activity....of the drink. Heineken is significantly stepping up its digital marketing and recently signed a major ad ... . Duties include digital creative, social media and all implementation. The work will focus on targeting the 18- to 35-year-old market, the key demographic for the brand. Strongbow introduced the Gold ...
P&G marketing chief admits it needs to fundamentally shift how it operates
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
to digital marketing and move spend out of TV advertising into digital channels....in 2010, according to Nielsen. The move to focus more on digital marketing comes as the maker ... digital channels. Pritchard outlined its new approach to digital marketing as it aimed to build ... is not about digital marketing, it's about brand building in the digital world." The conference looked ...
Trinity Mirror acquires digital comms specialist for £8m in cash
04 Jan 2012 | by John Reynolds
to expand its digital marketing offering....Trinity Mirror's purchase of digital marketing services specialist Rippleffect in 2008. Communicator ... offering and complement the digital marketing services currently offered by Rippleffect." Follow John ... want help in areas such as website design, search engine optimisation, e-mail marketing, social media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
