Public Sector: Road safety
21 Nov 2008
as a road safety campaign. The viral - made by ad agency WCRS - asks watchers to count passes between a
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The Week
20 Feb 2009
- Jon Bunn, director of group media relations at Prudential, is to leave the firm due to a restructuring of its comms team. Bunn's is the only comms position affected and he will remain at the firm for three months. - House of Fraser has announced it is making a 'small number' of redundancies in its ...
City & Corporate: Companies make a virtue of doom
21 Nov 2008 | by Anthony Hilton
The values of the stock market, and with it the PR approach of companies, has become inverted. Normally companies play up the good points and down-play those that disappoint. In recent weeks this has changed. Now companies seek to outdo each other with bad news. Thus Yell was followed by Virgin Media ...
Cadbury picks Red Consultancy for gorilla sequel
15 Feb 2008 | by David Quainton
The campaign was made popular last year by an iconic advert featuring a gorilla playing the drums ... -to-consumer work and a media engagement programme. The account will be led by Red's head of consumer brands Ed ... is to build on that and develop a campaign of behaviour that surprises the public at street level.' Last ...
Letter - Specialist teams can ensure fair payment
28 Apr 2006
Restructuring teams into account handling, media and creative elements could highlight the different skills that PR campaigns require and help us to charge clients accordingly for each service provided. Specialist roles will also bring new talent into the industry and allow new recruits ...
Phones4u plans consumer hire
16 Sep 2005
advertising and marketing campaign in the run-up to Christmas....its options ahead of the three-month campaign in the crucial end-of-year period. 'We are still ...
Israel in bid to change 'distorted' media view
13 May 2005 | by Donna Werbner
' representations in the Western media with a global PR and advertising campaign....of Tourism is also seeking British advertising agencies to handle a 'rebranding' campaign across Europe ... at the Israeli Ministry for Foreign Affairs, said he was in the process of securing funding for the campaign from ... , not the Israel that is distortedly represented by the European media,' he said. 'Those media have an agenda ...
Consumer PR: Targeting the next generation
02 Jul 2004
long-term, educational campaign. Observers expect there will be a follow-up public consultation ... their reputation to be taken seriously,' she says. 'No matter what some companies do, even good campaigns can ... has been chosen to spearhead the campaign this year, and we are working closely with Unilever's ad ...
City & Corporate: Adventis launches comms push ahead of flotation
18 Jun 2004
wholly owned subsidiaries are Property Marketing Company and Premium Media. Adventis has 43 staff ...
Campaign: Pepsi highlights music and soccer stars - Media Relations
02 Apr 2004 | by Adam Hill
Campaign: Gladiator and Foot Battle ads Client: Britvic Soft Drinks and Pepsico UK PR team...to ensure the media were not swamped with messages from both themes of the campaign, so its team was split ... slugging it out in costume. Ketchum, in its fourth year with Pepsi, was tasked with developing a UK media ... was not likely to be a problem. Ketchum's media strategy therefore had to focus on two main strands: the first ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
