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Languedoc wines are to be the subject of a PR campaign to simplify purchasing decisions, through...Generic bodies the Conseil Interprofessionnel des Vins du Languedoc and Vins de Pays d'Oc have hired Westbury Communications to run the UK campaign, worth more than £100,000. Westbury associate director Jo Mason said the complexity of the French wine industry meant it was struggling to compete ...
MOVIE MAG: Dennis Publishing is to launch an as yet unnamed magazine targeting young moviegoers in the US. The project is being overseen by Dennis Publishing's US president Stephen Colvin who said there was still a market for a magazine targeting young men on the back of the success of films such as...
CANTON, PA: Veal USA, formed by US veal producers, is planning a national campaign to promote veal consumption and to answer concerns about the treatment of veal calves. The campaign will be handled in-house, though Veal USA is considering taking on agency help for a spring celebrity chef ...
FOOD: Golden Vale has hired Mason Williams to handle PR for snack Cheesestrings. The brief will target trade and consumer media in support of on-pack promotions and a nutritional campaign. The account will be run by senior account director Alison Ward. ...
Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand...Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand ... consider what makes the English English, you open up some exciting opportunities for campaignable activities. The campaign will use Bombardier s the Patron Pint of England strapline to highlight its ...
to help promote its products. It comes in the form of a child lending library for the media. But it ... -rounds to the media, and to speak to retailers. Which leaves Diary wondering, will journalists actually notice ...
the European strategy for the six-figure launch. In the UK, The Red Consultancy will implement the campaign ... November. The PR campaign will have to position Microsoft as capable of producing a sexy games console like ...
Coolwhite.com, the upmarket weddings site, is to launch a news service to help plan the 'big day'. Edited by Charlotte Hale, formerly of Conde Nast's Brides magazine, it will be updated daily, carrying details of promotions in related areas such as fashion, catering, beauty and travel. The idea is to...
With just 165,000 consoles released to pre-ordering customers in the UK, Play-Station2 (PS2) almost guaranteed its status as the year's most sought-after product. Sony denied rationing supply to 'boost hype', stating that 'it did not make good business sense to restrict the number of machines at the...
to the media. The first statement was issued within an hour of P&O first briefing Shandwick. Over the next 48 hours the Shandwick team acted as spokespeople for print media enquiries and as co-ordinators for broadcast media interview requests. By 7pm on the first day the agency had addressed around 110 media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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