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's digital agency Essence, said: "We feel that this is the perfect environment to showcase the steps forward ... will love." The launch of Marie Claire's smartphone app adds to the brand's existing digital offering ...
, LG social media marketing manager, said: "The L-Series is all about accessible style. "With this in mind we wanted to engage our target audience with an innovative and fun digital campaign that utilised ... the #LGtickethunter hashtag. The first fan to make it to the ticket's hidden location and tweet the campaign phrase ...
brands and their use of social media, beating Starbucks into second place..... It naturally extended into digital and social media as the channels evolved.' Other brands that made the top ... nominated brands. These were then scored by social-media monitoring firm Brandwatch and a panel of industry ... continued investment in social media and the strong showing of FMCG brands overall. Last year, the smoothies ...
by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect...opera, but now we are doing it in the digital space." Last week, Unilever s global brand development ...
Two messages come ringing through from the recent independent study by Kantar Media exploring UK ... for. However, a lack of understanding among consumers could hold back the digital marketing sector ... that to receive digital services at little or no cost, companies need to be able to access information about ...
. The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea's current digital activity around the sport, called 'The Great Football Experiment' . This features a ...
The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers ... to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...
unique experience for every user. The interactive app feeds into Pepsi Max's football campaign, which ... able to act as a Remix DJ and play around with the song. Claudia Lagunas, director new media and digital, PepsiCo International, said: "Pepsi and its parent company PepsiCo have a legacy of implementing ...
media links, has become the most shared advert on the social web this week with 585,286 shares....The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...
a powerful way of tapping into the mass innovation that is coming from the vibrant field of digital ... realise it, they have access to a unique and precious resource - their consumers. In today s digitally ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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