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Adam & Eve's Phones4U horror spot tops most complained about ads in 2011

ruled the ads that were aired in October 2011 as part of a 5 million campaign, were "unlikely to cause ... of creative and impactful advertising". He added that the campaign had been "extremely well received by a ... to the high level of complaince with the rules by advertisers, agencies and media owners, considering that we ...

R Whites reinvents 'secret lemonade drinker'

the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media space directly from Channel 4, and used production company iCity Media. Jenny Bostock, Britvic ...

Omega unveils Start Me Up Olympic drive

to air in the UK in the coming weeks and will run alongside social media activity on Twitter, using the hashtag #startmeup. The campaign was filmed at five different locations in South Florida in the US ... , its sponsorship of London 2012 has not been without a hitch. An Omega digital clock built ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

Channel 4 has signed a partnership with Bauer Media that involves Heat magazine editor Lucie Cave...spirit". Lucy Banks, executive creative director of Bauer Media, said: "This campaign allows us to use ... For the interactive shows, which will be produced by Channel 4 and Bauer Media's joint venture Box ... treatment will be 'Hollyoaks' at 6.30pm on Friday 8 June. A spokesman for Bauer Media said the other two ...

Tetley reduces Tea Folk role in summer campaign

less prominently in this campaign, with actors taking a more central role. The ads, by agency Dare ... Global Beverages, the decision to "evolve" the campaign was motivated by a desire to "better ... in more house-holds in the UK than any other tea brand. [This campaign will] help ensure we remain front ...

Lottery promotes 'genuine' Olympic contribution through ad push

out an ad campaign to highlight the £2.2bn it has contributed to the Games.

Burberry boosts digital approach with interactive campaign

through a campaign gallery and short films on Burberry.com. The campaign will also run across digital ... . He believes the company is now "as much a media-content company as a design company". Recent digital ... collections immediately, via an iPad app. The campaign, which will go live across all platforms on 1 June ...

'Bigger. Fatter. Gypsier.' ads will be investigated by ad watchdog

'Bigger. Fatter. Gypsier.' ad campaign for the documentary series 'My Big Fat Gypsy Wedding', in a U...Campaign first revealed in February this year that the ASA had decided not to investigate the the 'Bigger. Fatter. Gypsier. campaign despite receiving over 300 complaints that the ads were racist ... decision not to conduct a formal investigation into the complaints was "flawed". The ad campaign, which ...

Sheba 'follow your passion' by AMV BBDO

The ad is part of the new global campaign "follow your passion", which will focus on celebrating and fuelling the passions of cat-lovers. ...

BA harnesses Facebook to help Brits home for Olympics

), the promotion will be supported with print advertising, banner ads and social media, and will run until 14 June. Luisa Fernandez, British Airways manager of the 'Flying Britain Home' campaign, said: "This is the start of our campaign to get the country behind our athletes and give them an extra boost. Every extra clap ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.