Aviva appoints Bray Leino to B2B account
29 May 2012 | by Daniel Farey-Jones
after Aviva consolidated its consumer-facing digital advertising account with Dare . Follow Daniel ...
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New Media Age editor Justin Pearse to join Bite Communications
29 May 2012 | by Sara Luker
New Media Age editor Justin Pearse is making a move to PR by joining Bite Communications....it the perfect next step after 15 years covering digital media marketing and technology as a journalist.' During his time at New Media Age Pearse oversaw the title s move to become a digital-only publication ... Pearse, who has been at New Media Age for the past 12 years, will join Bite as its head ...
WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
-based digital data agency Predictys SAS....Predictys specialises in digital data and campaign technology, and its database includes ... ) with gross assets of 3.09m ( 2.47m). The investment is part of WPP's strategy to strengthen its digital media and data capabilities. WPP's digital revenues of $4.8bn ( 3.1bn) currently represent more than ...
Hill+Knowlton Strategies brings in Nick Edell for digital role
29 May 2012 | by John Owens
the agency's digital offering....developing client and project specific digital strategy around SEO, social and online media. Richard ... As head of digital studio, Edell will be responsible for developing digital content for all of H ... , where he was head of digital and managed a team of up to 20. During this time he led work ...
Hanover scoops IT lobbying campaign from McKesson UK
29 May 2012 | by Hannah Crown
A leading health IT company has brought in lobbying help as it seeks to raise its profile in the wake of the collapse of plans for a national patient record system.
Kellogg boss departs as food giant kicks off global rebrand
29 May 2012 | by Sarah Shearman
. Earlier this year, Kellogg was the subject of a complaint from the Children s Food Campaign over its Krave ...
Brazen to 'bring out the cake' for McVitie's
28 May 2012 | by Hannah Crown
A campaign to promote McVitie's cakes as a summer snack of choice has been handed to Brazen....our campaign with a mix of creative ideas and news that we feel will really grab the media s attention ... The Bring Out The Cake marketing and PR campaign will promote brands such as Jamaica Ginger Cake ... driving product coverage for the cake range, generating social media content and gaining national media ...
Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
Andrew Mercer, former advertising director of the Radio Times, has joined Scout Media...event in the world in just a few weeks, so it's vital that advertisers use the media with the most ... campaigns with online and mobile ads." The next print edition is out on 12 June, after a month's delay following meetings with media agencies by Scout Media . The magazine has run four preview issues to date ...
Lucre lands consumer PR brief for Parkdean
25 May 2012 | by Hannah Crown
office, a national media relations campaign focusing on brand awareness and a regional strand publicising ...
Activision poised to bring in The Red Consultancy
25 May 2012 | by Sara Luker
The brief, thought to worth upwards of 500,000 a year, is the gaming industry s largest PR account and is currently held by Frank PR. Red will be charged with handling both Activision s UK PR and European co-ordination and will run the company s press office functions, media relations, social media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
