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New Media Age editor Justin Pearse to join Bite Communications

New Media Age editor Justin Pearse is making a move to PR by joining Bite Communications....Pearse, who has been at New Media Age for the past 12 years, will join Bite as its head ... media, and Bite is at the forefront of that change. Its senior staff and client roster make it the perfect next step after 15 years covering digital media marketing and technology as a journalist.' During ...

British Gas readies 'free swim' Olympic campaign

Swims for Britain" television campaign....depictions of the sportswomen. The campaign offers Brits a chance to show their support for the British ... promoted its 'Free Swim' initiative on TV back in the summer of 2009 and ran the same campaign in cinemas ...

WPP buys into digital data agency Predictys SAS

Predictys specialises in digital data and campaign technology, and its database includes ... media and data capabilities. WPP's digital revenues of $4.8bn ( 3.1bn) currently represent more than ... resources with its sister agency KBM Group. The company is also focusing its media agencies more ...

Hill+Knowlton Strategies brings in Nick Edell for digital role

developing client and project specific digital strategy around SEO, social and online media. Richard ...

Hanover scoops IT lobbying campaign from McKesson UK

A leading health IT company has brought in lobbying help as it seeks to raise its profile in the wake of the collapse of plans for a national patient record system.

Tetley reduces Tea Folk role in summer campaign

less prominently in this campaign, with actors taking a more central role. The ads, by agency Dare ... Global Beverages, the decision to "evolve" the campaign was motivated by a desire to "better ... in more house-holds in the UK than any other tea brand. [This campaign will] help ensure we remain front ...

Media360: MediaVest's Steve Parker on the importance of strategic insights and data

director of MediaVest at Media360 this month....Parker, a long-time attendee of Media360 noted one of the key issues on the first day involved ... worrying because data explosion has happened and is happening every day." Opening this year s Media360 ... relationships with our key media owners, and also we do the same with client service. "We [at MediaVest] use ...

Consuming the digital Olympics

to nearly eight in ten (78%) in Virgin Media homes. But the extent to which audiences want to control ... Sky and Virgin Media. To date, 3D lacks the wide consumer appeal of other technologies, with 3 ...

Burberry boosts digital approach with interactive campaign

through a campaign gallery and short films on Burberry.com. The campaign will also run across digital ... collections immediately, via an iPad app. The campaign, which will go live across all platforms on 1 June ... track 'Indigo Home' for the campaign. Christopher Bailey, chief creative officer at Burberry, said ...

Total Media lands Random House and Transworld Publishers online accounts

Random House Children's Publishers UK and Transworld Publishers have appointed Total Media...Total Media will be responsible for managing digital display advertising across consumer sites and social media networks, as well as implementing video seeding campaigns for the publishing houses' future book launches. The campaign will use a mixture of demographic and behavioural and consumer data ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.