Aviva appoints Bray Leino to B2B account
29 May 2012 | by Daniel Farey-Jones
after Aviva consolidated its consumer-facing digital advertising account with Dare . Follow Daniel ...
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Adam & Eve's Phones4U horror spot tops most complained about ads in 2011
30 May 2012 | by Arif Durrani and Ben Hall
ruled the ads that were aired in October 2011 as part of a 5 million campaign, were "unlikely to cause ... of creative and impactful advertising". He added that the campaign had been "extremely well received by a ... to the high level of complaince with the rules by advertisers, agencies and media owners, considering that we ...
R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media space directly from Channel 4, and used production company iCity Media. Jenny Bostock, Britvic ...
Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
to air in the UK in the coming weeks and will run alongside social media activity on Twitter, using the hashtag #startmeup. The campaign was filmed at five different locations in South Florida in the US ... , its sponsorship of London 2012 has not been without a hitch. An Omega digital clock built ...
WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
-based digital data agency Predictys SAS....Predictys specialises in digital data and campaign technology, and its database includes ... ) with gross assets of 3.09m ( 2.47m). The investment is part of WPP's strategy to strengthen its digital media and data capabilities. WPP's digital revenues of $4.8bn ( 3.1bn) currently represent more than ...
'Bigger. Fatter. Gypsier.' ads will be investigated by ad watchdog
28 May 2012 | by Sarah Shearman
'Bigger. Fatter. Gypsier.' ad campaign for the documentary series 'My Big Fat Gypsy Wedding', in a U...Campaign first revealed in February this year that the ASA had decided not to investigate the the 'Bigger. Fatter. Gypsier. campaign despite receiving over 300 complaints that the ads were racist ... decision not to conduct a formal investigation into the complaints was "flawed". The ad campaign, which ...
M&M characters test out 'British' costumes in Jubilee ad
28 May 2012 | by Sarah Shearman
Mars has rolled out a British-themed campaign to support the launch of its special edition red...The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ...
National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
reality campaign starring Wallace and Gromit....The charity is running a press campaign created by MBA with mini animations embedded ... augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo ... campaign manager at the National Trust, said: "The collaboration with Aurasma is designed to encourage ...
Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
28 May 2012 | by Arif Durrani
rumoured to be in excess of 700,000 and a humbling apology from the trio. Talking to Campaign, Sorrell ... to show that DDB needed some help." DDB UK lost its 36m Virgin Media business to Bartle Bogle ...
Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
's Rocky Road variant. The campaign marks a continuation of Kellogg's 'It All Lies' campaign and claims ... trailers of the new 'Men in Black' film. Kellogg's has big ambitions for the campaign. It believes ... on the campaign were Lewis Raven Adam King. Follow John Reynolds on Twitter @johnreynolds10 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
