26 Oct 2010
| by Rachel Barnes
From next year, 15m Clubcard members will have access to their statements online for the first time.
Tesco is finalising how the scheme will work across digital channels, but it will involve the development of a 'secure, multichannel smart coupon'.
As well as cutting direct-mail costs, it said ...
04 Oct 2010
| by Mark Banham
Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador...The campaign was due to place the Manchester United football player's image on thousands ...
, was the face of supermarket giant Asda.
In February, Rooney starred in an advertising campaign for Coca-Cola brand Powerade.
In the advertising campaign, a shirtless Rooney, fuelled by Powerade, took on a ...
11 Aug 2010
| by Gemma Charles
The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans...ads.
The Children's Food Campaign is promoting the new page via Twitter and has already gained ...
".
The Children's Food Campaign plans to send a selection of the posters to the Department of Health next month.
The campaign is a response to Health Secretary Andrew Lansley's July speech when he said food and drink ...
10 Aug 2010
| by Jacob Mathias
The free app, aimed at sales, media and marketing professionals, enables users to access the most up-to-date sales and market share figures for all the major UK grocery retailers including Tesco ...
excited to launch our app, as it will enable businesses and media to access the latest intelligence ...
05 Aug 2010
| by Jacob Mathias
The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic ...
as one of the undead."
He added: "The new Don t Go Zombie campaign encapsulates our vision ...
22 Jul 2010
| by Jacob Mathias
Search engine marketing firm Zog Media, founded by iCrossing's Jeff Herzog, and social PR company...engine optimization."
PitchEngine is used to drive digital, social media press releases or "pitches ...
Zog Media developed the proprietory platform with PitchEngine in order to increase the number of users who find PitchEngine press releases, and other news, on social media sites and organically through ...
13 Jul 2010
| by Jacob Mathias
SpongeBob iSponge, Nickelodeon UK s first iPhone app, was created in-house at Nickelodeon Digital.
Daniel-James Faulkes, digital producer, said: "One of our aims when developing SpongeBob iSponge ...
apps to market.
Roy Edmonds, Nickelodeon's digital director, said: "This is a great opportunity ...
08 Jul 2010
| by Mark Banham
BT and Talk Talk are to challenge the Digital Economy Act in the High Court, claiming they want...minister Nick Clegg has been openly vocal about the speed at which the Digital Economy Act was passed ...
of Talk Talk Group, said: "The Digital Economy Act's measures will cost the UK hundreds of millions ...
, Innovation and Skills (BIS), which was involved in the Act's creation, said: "The Digital Economy Act sets ...
02 Jul 2010
| by Mark Banham
.co.uk, the Talk Talk members forum and sales site.
Chakkara will be part of Talk Talk s media team spearheaded by Max Alexander.
He joins from the BBC where he was general manager of future media and instrumental ...
, the digital pay-TV company, and was also an associate director at FMCG giant Procter Gamble.
Alexander ...
28 May 2010
| by Ben Bold
of the media industry, many of the apps entering the market are from publishers. Marvel Comics has tapped ...
to media agencies about the ad opportunities the app offers. Sister company Sky has also got involved ...