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profile among the international financial media. The account will be headed up by Hudson Sandler's CEO
media techniques. If it is done well, the promotion will achieve widespread reach, while retaining ... for PR practitioners because it requires the lightness of touch and media-neutral thinking that lies at the heart of the best media relations practice. Shine's challenge will be to resist client wishes to brand ...
Video mobile company 3 has handed its public affairs account to Media Strategy, ending Lexington...policy at Cable & Wireless. Media Strategy MD Charles Lewington will lead the account. The agency ...
advertising and marketing campaign in the run-up to Christmas....its options ahead of the three-month campaign in the crucial end-of-year period. 'We are still ...
at law firms as a media and telecoms specialist, which included advising on the establishment of Sky ...
The France Telecom-owned operator has just unveiled its latest ad campaign as part of a strategy to reinvigorate the brand, reworking its acclaimed launch slogan 'The future's bright...'. The agency selection is intriguing given that JCPR represented fierce competitor O2 for three years until declining to repitch ...
could not be reached for comment, is believed to be planning a post-launch buzz marketing campaign ... campaign featuring musicians such as Madonna and Iggy Pop. Motorola would not comment on launch plans ...
to their work on the 'Be Sensible' campaign for Cingular Wireless in 2000 as an example of where 'Scott brought ... too involved in day-to-day media relations. 'I see myself like the conductor of an orchestra who doesn ... sensitive to media interest in its relationship with its French parent. Jacobson half acknowledges ...
countries in which it has interests. C&W group head of media comms Steve Double said James would 'work ... also appointed former Rainier PR senior account manager Joanne Wilkinson to the role of media ...
He has replaced Orange PR sponsorship and events director Niamh Byrne, who left the company earlier this year (PRWeek, 18 March) with an additional brief to oversee UK media relations. As UK PR director, he oversees an 11-strong press team and reports to Orange director of brand marketing Pippa Dunn ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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