Text 100 to promote 'dating-style' car site
20 Mar 2009 | by Chloe Markowicz
press, Text100 will target the lifestyle and general news media. Nick Giles, MD of Text 100, said ...
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In the news ... Npower
20 Mar 2009
Frost leading media relations as its head of PR. The German-owned firm retains Fishburn Hedges on a ... , but it is by no means alone in the media firing line. Although it may have been a PR blunder to be the last big firm ...
Voluntary Sector: Taking action ... Camp for Climate Action vs E.ON
05 Dec 2008
Highmore was quoted on the BBC saying the company was respectful of the campaigners' right to protest ... on 'business as usual' to the best of its ability. How did the media cover it? The BBC used the headline ...
Technology: The Week in Technology
21 Nov 2008
stand-alone digital service. Its digital offering will include online reputation management, digital branding and blogging. Hirst has been working as a digital marketing consultant since selling his online ... for new product launches via direct comms with parents, third-party affiliations and a media relations ...
City & Corporate: In the News ... BP and Shell
07 Nov 2008
to cut the oil companies any slack. There is pressure from politicians and media across the political ...
Jaguar Land Rover seeks to regain iconic 'British' status
07 Nov 2008 | by Matt Cartmell
Jaguar Land Rover is planning a major campaign to position itself as an iconic UK brand. The move comes after its recent foreign buyout and in the face of job cuts and the worst car sales for 40 years. The Midlands-based manufacturer has appointed Portland PR to position the firm as a 'blue-chip UK corporate ...
Technology: The Week in Technology
19 Sep 2008
-month digital campaign for its Range Rover Sport vehicle. Future will promote the luxury 4X4 on its gadget website T3.com and will launch an online channel for the campaign called 'Something for the Weekend ... will promote the brand through the national, business and trade media. The brief is to position Ingenico as a ...
Climate protesters reveal media tactics
15 Aug 2008 | by Kate Magee
Campaigners behind last week's Climate Camp have told how a key media priority was to make direct...A number of campaigners were arrested over the weekend at the Climate Camp. They were protesting ... sympathetic this time around. 'We gained media legitimacy last year, which has really helped,' he claimed. The full-time media team was seven-strong, with a further seven people helping out on an ad-hoc basis ...
Opinion: Letters - Car purchasing is a lifestyle choice
30 May 2008
Lifestyle PR is a specialist field based on experience and extent of media relationships in that specific sector, but so is automotive PR. The issue is that lifestyle PR is not understood in depth ... communications activities for years, exactly because their brands are attractive to lifestyle media. Your ...
Motoring: The car industry notches up a gear
23 May 2008
with Exposure and, in March, BMW decided to bring in its first head of digital PR. One reason ... 's not an undiscovered outlet, it's not untapped and it's not that easy.' BMW EMBRACING NEW MEDIA AND WINNING GREEN ... . Last year the marque worked with agency Not Actual Size on a 'See how it feels' campaign. Performance ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
