25 May 2012
| by Sarah Shearman
The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers ...
to win one of 86 exclusive test drives.
The teaser campaign comes ahead of the vehicle's summer launch, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...
25 May 2012
| by Ben Hall
media links, has become the most shared advert on the social web this week with 585,286 shares....The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May).
A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...
24 May 2012
| by Sarah Shearman
Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks...media strategy.
Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...
Jaguar is already active in the social media space and in some recent research by iProspect ...
of 12%.
The Tata-owned brand has appointed We Are Social as its first social media retained agency ...
22 May 2012
| by Daniel Farey-Jones
markets, it s also utilising technology the internet and social media - to very good effect. "The ...
21 May 2012
The films, which will be aired in cinemas continue Volkswagen s See Film Differently campaign, which promotes the brand s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink. ...
18 May 2012
| by Ben Hall
A flashmob for a Danish orchestra has been shared 17,067 times this week, playing its way to the top of the latest viral chart.
17 May 2012
| by Simon S Kershaw
research tool, better known as the internet.
Take, for example, Peugeot s Let Your Body Drive campaign ...
16 May 2012
The two new spots in the campaign are called "crash" and "tree". ...
16 May 2012
| by Noelle McElhatton
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify.
What makes someone ...
14 May 2012
| by Loulla-Mae Eleftheriou-Smith
DDB UK has created an emotional new campaign for the Volkswagen Polo, focusing on a father...this weekend's airing of Britain s Got Talent and is supported by digital and cinema activity.
The campaign ...
) and produced by Pulse, while media planning and buying has been handled by MediaCom. ...