Click 
to remove filters
through a campaign gallery and short films on Burberry.com. The campaign will also run across digital ... . He believes the company is now "as much a media-content company as a design company". Recent digital ... collections immediately, via an iPad app. The campaign, which will go live across all platforms on 1 June ...
of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study....they are into and positive about, but also what form their concerns and worries take. Latest insight from Kantar Media ... fallen to 24%. This is perhaps reflective of how the media focus in recent years has been on people ... success on their own merits have remained largely high and constant. Kantar Media ...
estimated £110m pan-European media account....and Eucerin. Carat won last year s Media Campaign of the Year at the Campaign Media Awards for its Nivea activity on ASOS. The media review follows the appointment of DraftFCB to handle its global $700m ... with the capture, in 2010, of the $100m US media account from OMD. It had previously won the Beiersdorf account ...
The brand invested in its first major European marketing campaign last month, writes Kim Benjamin....launched its first major European marketing push last month, which included a TV and digital marketing campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded ... on developing its business outside North America. Its recent paid media effort has signalled Under Armour ...
, for its latest campaign....The TV campaign, created by Wieden Kennedy, is set during a France versus Holland football match that is interrupted by waves of young players invading the pitch to show they have the skills and hunger to take on the best in the world, including Wesley Sneijder. ...
markets, it s also utilising technology the internet and social media - to very good effect. "The ...
, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are both made ... brands to the market is expensive and high risk. Although the web and social media have ensured ...
Zenith has been appointed to the £3 million UK media planning and buying account for the fashion...The Publicis Groupe-owned media agency was handed the business without a pitch after Armani opted to change its model of handling media in-house. The appointment includes all Armani sub-brands across ... -house. The majority of the Armani media budget is focused on luxury press titles such as Vogue and GQ . Armani ...
review of its global media planning and buying arrangements....works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America ... on its media strategy towards the end of the year and the media buying relationship beginning in 2013 ...
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
