Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
markets, it s also utilising technology the internet and social media - to very good effect. "The ...
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Food & Drink: Take your hat off to Benito's tweet deal
24 May 2012 | by John Owens
with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations...targeted programme of media relations accompanied the social media campaign. Media targets included all ... Campaign: Tweets for Eats Client: Benito's Hat PR team: Unity Timescale: October ... audience as young professionals working in creative industries such as advertising, PR, marketing and media ...
Subway out-muscles McDonald's on Facebook
21 May 2012 | by Gemma Charles
media strategy, which is handled by WCRS, has been built around community management and campaign engagement. This year it launched two campaign initiatives around health, "Live Fresh, Win Big" and "Train Hard, Eat Fresh", with strong social media presences. The latter, which launched earlier this month ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...
McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
. As people engage more with brands through digital and social media, we re confident that introducing a new ... changed significantly and that a new approach is required. The new, social-media-friendly, site ... through a TV ad in the next phase of the ongoing A-Z campaign, showcasing a series of McDonald s ethical ...
Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m...The Facebook campaign will help make five peoples' wishes a reality, by providing the support ... reality. The 'What Do You Want to Achieve?' campaign was created by SKV Communications and is designed ... . The campaign will run until 18 May. Paul Smith, development marketing manager at Trinity Leeds, said: ""We ...
McDonald's serves up 'one a day' fizzy drink for kids
09 May 2012 | by Daniel Farey-Jones
s restaurants will serve the drink nationwide from next Wednesday (16 May). An "extensive" ad campaign by Leo Burnett, including TV, print and digital media starts on the same date. McDonald's pointed out ...
Pizza Hut appoints Lexis for consumer brief
09 May 2012 | by John Owens
Lexis won the brief after a five-way shoot-out (revealed in PRWeek, 13 January). The win comes after the consumer agency s acquisition of social and media marketing agency Paratus Communications last week. Pizza Hut head of marketing Chris Tebben said: Pizza Hut UK is taking huge strides to create ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead...featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ... press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ... are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
