Click 
to remove filters
intended", to support its new cooked ham variant in a marketing campaign that will focus on the brand...The campaign will launch on June 4 and centre on a TV ad created by Quiet Storm. It will be accompanied by outdoor advertising. The ad features a young male farmer strolling naked through a rural ... -changing for the ham market." In addition to the TV ad, the campaign will feature a sampling campaign running across ...
the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media space directly from Channel 4, and used production company iCity Media. Jenny Bostock, Britvic ...
less prominently in this campaign, with actors taking a more central role. The ads, by agency Dare ... Global Beverages, the decision to "evolve" the campaign was motivated by a desire to "better ... in more house-holds in the UK than any other tea brand. [This campaign will] help ensure we remain front ...
brands and their use of social media, beating Starbucks into second place..... It naturally extended into digital and social media as the channels evolved.' Other brands that made the top ... nominated brands. These were then scored by social-media monitoring firm Brandwatch and a panel of industry ... continued investment in social media and the strong showing of FMCG brands overall. Last year, the smoothies ...
. Earlier this year, Kellogg was the subject of a complaint from the Children s Food Campaign over its Krave ...
A campaign to promote McVitie's cakes as a summer snack of choice has been handed to Brazen....our campaign with a mix of creative ideas and news that we feel will really grab the media s attention ... The Bring Out The Cake marketing and PR campaign will promote brands such as Jamaica Ginger Cake ... driving product coverage for the cake range, generating social media content and gaining national media ...
Mars has rolled out a British-themed campaign to support the launch of its special edition red...The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ...
's Rocky Road variant. The campaign marks a continuation of Kellogg's 'It All Lies' campaign and claims ... trailers of the new 'Men in Black' film. Kellogg's has big ambitions for the campaign. It believes ... on the campaign were Lewis Raven Adam King. Follow John Reynolds on Twitter @johnreynolds10 ...
Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...
unique experience for every user. The interactive app feeds into Pepsi Max's football campaign, which ... able to act as a Remix DJ and play around with the song. Claudia Lagunas, director new media and digital, PepsiCo International, said: "Pepsi and its parent company PepsiCo have a legacy of implementing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
