Hanover scoops IT lobbying campaign from McKesson UK
29 May 2012 | by Hannah Crown
A leading health IT company has brought in lobbying help as it seeks to raise its profile in the wake of the collapse of plans for a national patient record system.
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Adam & Eve's Phones4U horror spot tops most complained about ads in 2011
30 May 2012 | by Arif Durrani and Ben Hall
ruled the ads that were aired in October 2011 as part of a 5 million campaign, were "unlikely to cause ... of creative and impactful advertising". He added that the campaign had been "extremely well received by a ... to the high level of complaince with the rules by advertisers, agencies and media owners, considering that we ...
Lottery promotes 'genuine' Olympic contribution through ad push
29 May 2012 | by Matthew Chapman
out an ad campaign to highlight the £2.2bn it has contributed to the Games.
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
, has launched an emotionally-charged campaign that encourages viewers to call the helpline....Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone ... and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ... or understood? "They have managed to create a campaign which communicates in space of 30 seconds, why ...
Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
media links, has become the most shared advert on the social web this week with 585,286 shares....The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...
Social care group Anchor seeks agency for Grey Pride campaign
25 May 2012 | by John Owens
is seeking an agency to help continue its campaign....campaign for a minister for older people to be appointed to attend the Cabinet.' The organisation has ... Pride campaign. The campaign led to Labour leader Ed Miliband appointing Liz Kendall to the newly ...
Lessons from The GREAT Campaign
25 May 2012 | by Luke Blair
bodies stuff like anti-smoking campaigns, breast screening awareness, and so on should now be taken ... campaign in which various British things such as historic buildings, famous figures, iconic designs ... , shows real joining up. The campaign has been rolled out across central and local government, across ...
Missing People 'please turn your phone on' by BBH
24 May 2012
Bartle Bogle Hegarty has created a campaign for Missing People, a charity that offers support when
CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
of people who were previously fragmented and complacent. And, thanks to the power of social media and online ... -profile campaign. As we see here: In this film, a mother and child wander around a ...
Agency concern over post-COI plan
24 May 2012 | by John Tylee
, covering creative services, DM, digital media, events and PR, will come into force in October. The other ... : Creative services Direct marketing Digital media Events PR ... and planning 2013/2014: Media buying review ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
