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New Media Age editor Justin Pearse to join Bite Communications

New Media Age editor Justin Pearse is making a move to PR by joining Bite Communications....it the perfect next step after 15 years covering digital media marketing and technology as a journalist.' During his time at New Media Age Pearse oversaw the title s move to become a digital-only publication ... Pearse, who has been at New Media Age for the past 12 years, will join Bite as its head ...

Richmond brand to air nude farmer ad

intended", to support its new cooked ham variant in a marketing campaign that will focus on the brand...The campaign will launch on June 4 and centre on a TV ad created by Quiet Storm. It will be accompanied by outdoor advertising. The ad features a young male farmer strolling naked through a rural ... -changing for the ham market." In addition to the TV ad, the campaign will feature a sampling campaign running across ...

Hearst Magazines offloads Coast and Psychologies after seven years

follows that of You Your Wedding and Prima Baby Pregnancy to Immediate Media in January , and She ... titles and digital expansion". Kelsey Publishing, a family-owned business based in Kent, publishes ... titles from IPC Media including MiniWorld, Ships Monthly, Cage Aviary Birds, Park Home Holiday ...

Tess Alps to become Thinkbox executive chair

director at Channel 4; Simon Cox, vice-president, Turner Media Innovations; Jeremy Tester, director of brand strategy and communication, Sky Media, and Kelly Williams, group commercial sales director, ITV ...

Omega unveils Start Me Up Olympic drive

to air in the UK in the coming weeks and will run alongside social media activity on Twitter, using the hashtag #startmeup. The campaign was filmed at five different locations in South Florida in the US ... , its sponsorship of London 2012 has not been without a hitch. An Omega digital clock built ...

Woman's Weekly launches live show

IPC Media has unveiled plans to stage Woman's Weekly Live! The Creative Stitches & Hobbycrafts Show

EBay Fashion sponsors Marie Claire app

's digital agency Essence, said: "We feel that this is the perfect environment to showcase the steps forward ... will love." The launch of Marie Claire's smartphone app adds to the brand's existing digital offering ...

Hello! creates 3D Gary Barlow cover for Jubilee edition

: "Digicave and Timeslice Films are proud to introduce a first in media content creation. "A milestone ...

WPP buys into digital data agency Predictys SAS

-based digital data agency Predictys SAS....Predictys specialises in digital data and campaign technology, and its database includes ... ) with gross assets of 3.09m ( 2.47m). The investment is part of WPP's strategy to strengthen its digital media and data capabilities. WPP's digital revenues of $4.8bn ( 3.1bn) currently represent more than ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

Channel 4 has signed a partnership with Bauer Media that involves Heat magazine editor Lucie Cave...spirit". Lucy Banks, executive creative director of Bauer Media, said: "This campaign allows us to use ... For the interactive shows, which will be produced by Channel 4 and Bauer Media's joint venture Box ... treatment will be 'Hollyoaks' at 6.30pm on Friday 8 June. A spokesman for Bauer Media said the other two ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.