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In the digital age, where it is easy to compare all available providers on every aspect of a ... . The digital revolution has made it easier to allow customers to tailor their own experience; O2 has run an entire campaign around bolt-ons. Alternatively, many of our clients are looking to increase ...
through a campaign gallery and short films on Burberry.com. The campaign will also run across digital ... . He believes the company is now "as much a media-content company as a design company". Recent digital ... collections immediately, via an iPad app. The campaign, which will go live across all platforms on 1 June ...
at Walker Media. The partnership will focus on Currys and PC World's role in helping customers find ... . Activity will include several online and social media competitions, with consumers encouraged to share ...
and social media comms as well as the promotional work around Debenhams.com. Focus PR account manager Kate ... as the retail chain kicks off its summer spectacular campaign offering more than 200m in reductions with discounts in store of up to 25 per cent. The campaign aims to lighten the mood of the nation ...
retailing, include financial services, funeral care and travel agents. The Co-Op's media planning ...
campaign, with the slogan '20% more at no extra cost'.
Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning...The parent group of BHS, Topshop and Topman is understood to have approached media agencies ahead of a pitch through the consultant Rania Robinson. Carat was appointed to the BHS media account in January 2010 without a pitch after the merger of BHS into Arcadia the previous year. It was the media ...
The brand invested in its first major European marketing campaign last month, writes Kim Benjamin....launched its first major European marketing push last month, which included a TV and digital marketing campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded ... on developing its business outside North America. Its recent paid media effort has signalled Under Armour ...
in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda.
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media...." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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