29 May 2012
| by Matthew Chapman
Swims for Britain" television campaign....depictions of the sportswomen.
The campaign offers Brits a chance to show their support for the British ...
spot will be supported by press and digital activity. The free swims promotion will run until 30 ...
promoted its 'Free Swim' initiative on TV back in the summer of 2009 and ran the same campaign in cinemas ...
23 May 2012
| by Daniel Farey-Jones
Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand...at Haymarket's Media360 event on Friday (18 May), where he was asked whether the brand had lined Tennant up ...
sponsorship of 'Britain's Got Talent' with production companies Syco and Fremantle Media and broadcaster ITV ...
that Virgin Media invited a large number of staff and customers to get heavily involved.
"We put them ...
22 May 2012
| by Matthew Chapman
EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...and digital channels for eight weeks.
It is being supported by a DM campaign created by Archibald Ingall ...
every month with tickets for the Olympics up for grabs.
The 'Feel Better Energy' campaign ...
Yous', our new character, and our partnership with London 2012, we believe this new campaign has all ...
22 May 2012
EDF Energy is launching the latest instalment of its "feel better energy" TV campaign.
22 May 2012
| by Daniel Farey-Jones
markets, it s also utilising technology the internet and social media - to very good effect. "The ...
21 May 2012
| by Noelle McElhatton
As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK...organisation with a great deal more potential.
Marketing: Virgin Media is present on Facebook... I d ...
are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link with Facebook.
Like with any media owner including Sky and others we are competitors, suppliers ...
18 May 2012
| by Sara Luker
The company currently uses Fleishman-Hillard for both remits as well as for its consumer PR and device activities. Huawei media relations manager Yingying Li told PRWeek: The time is right for us to look and see what is out there agency-wise. We ve not reviewed our PR agencies for four or five years ...
17 May 2012
| by Kim Benjamin
and communications director Andrew Watt, now a director at consultancy One Big Step, and Toby Gunton, chief digital ...
member services concept through brand partnerships.
TOBY GUNTON - Chief digital officer, WCRS (which ...
16 May 2012
| by Noelle McElhatton
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify.
What makes someone ...
15 May 2012
| by Alec Mattinson
year. The brief includes corporate, consumer and campaigns.
Blue Rubicon notes on its own website ...
and Blue Rubicon declined to comment.
One of British Gas major campaigns handled by Blue Rubicon is the Green Streets campaign , which supports grassroots community energy projects such as innovative solar ...