Lucre lands consumer PR brief for Parkdean
25 May 2012 | by Hannah Crown
office, a national media relations campaign focusing on brand awareness and a regional strand publicising ...
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BA harnesses Facebook to help Brits home for Olympics
28 May 2012 | by Daniel Farey-Jones
), the promotion will be supported with print advertising, banner ads and social media, and will run until 14 June. Luisa Fernandez, British Airways manager of the 'Flying Britain Home' campaign, said: "This is the start of our campaign to get the country behind our athletes and give them an extra boost. Every extra clap ...
Heathrow creates 'royal runway' for Diamond Jubilee
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media....Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ... to be confidential and ongoing. ( Campaign ) Phil Lind , acting creative director at Channel 4 , has been ...
Young forced to grow up faster amid economic uncertainty
25 May 2012 | by Kantar Media
of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study....they are into and positive about, but also what form their concerns and worries take. Latest insight from Kantar Media ... fallen to 24%. This is perhaps reflective of how the media focus in recent years has been on people ... success on their own merits have remained largely high and constant. Kantar Media ...
Lufthansa introduces Berlin routes
24 May 2012 | by Loulla-Mae Eleftheriou-Smith
Lufthansa has created a digital and direct marketing campaign to promote its newest route...The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin ... , Birmingham, student marketing initiatives across the two universities campuses and social media activity ... approach to the assessment of available media channels, all of which will be essential in attracting ...
Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
will continue to work with digital agency Steak on its SEO work and We Are Social on its social media strategy ... so we were looking for an agency which offered both strategic strength and strong media relations in each market. We also wanted an agency with a proven track record of managing pan-European campaigns ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
everything it had at the final showdown: the best creative talent, the most original media planning ... . LondonLovesBusiness , a digital newspaper for the City, learned from a high-profile source that businesspeople from ...
Visit Florida in pan-European search for PR support
23 May 2012 | by Hannah Crown
Visit Florida UK, Ireland and continental Europe offices, handling media requests, securing press trips, providing crisis comms and growing its social media presence. Aiming to promote the state to tour ...
Green Party's mayoral press officer Joe Williams joins Sustrans
22 May 2012 | by Hannah Crown
As policy and media adviser for Sustrans, Joe Williams will lobby MPs on issues such as the introduction of a nationwide 20mph limit in residential zones. This has already been enforced at a local level ... lauded call for all election candidates to publish their accounts. He said: During election campaigns ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
