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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

30 May 2012

. Clinging to the same approach is a recipe for failure. Consumers are not just target media any more, they are the media - in mobile, social and so on. They are a huge part of the marketing mix and marketers need ...

Adam & Eve's Phones4U horror spot tops most complained about ads in 2011

30 May 2012 | by Arif Durrani and Ben Hall

to the high level of complaince with the rules by advertisers, agencies and media owners, considering that we ...

New Media Age editor Justin Pearse to join Bite Communications

29 May 2012 | by Sara Luker

New Media Age editor Justin Pearse is making a move to PR by joining Bite Communications....it the perfect next step after 15 years covering digital media marketing and technology as a journalist.' During his time at New Media Age Pearse oversaw the title s move to become a digital-only publication ... Pearse, who has been at New Media Age for the past 12 years, will join Bite as its head ...

Hearst Magazines offloads Coast and Psychologies after seven years

29 May 2012 | by Daniel Farey-Jones

follows that of You Your Wedding and Prima Baby Pregnancy to Immediate Media in January , and She ... titles and digital expansion". Kelsey Publishing, a family-owned business based in Kent, publishes ... titles from IPC Media including MiniWorld, Ships Monthly, Cage Aviary Birds, Park Home Holiday ...

Aviva appoints Bray Leino to B2B account

29 May 2012 | by Daniel Farey-Jones

after Aviva consolidated its consumer-facing digital advertising account with Dare . Follow Daniel ...

R Whites reinvents 'secret lemonade drinker'

29 May 2012 | by Loulla-Mae Eleftheriou-Smith

the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media space directly from Channel 4, and used production company iCity Media. Jenny Bostock, Britvic ...

Tess Alps to become Thinkbox executive chair

29 May 2012 | by Maisie McCabe

director at Channel 4; Simon Cox, vice-president, Turner Media Innovations; Jeremy Tester, director of brand strategy and communication, Sky Media, and Kelly Williams, group commercial sales director, ITV ...

Woman's Weekly launches live show

29 May 2012 | by Nick Batten

IPC Media has unveiled plans to stage Woman's Weekly Live! The Creative Stitches & Hobbycrafts Show

Omega unveils Start Me Up Olympic drive

29 May 2012 | by John Reynolds

to air in the UK in the coming weeks and will run alongside social media activity on Twitter, using ... , its sponsorship of London 2012 has not been without a hitch. An Omega digital clock built ...

EBay Fashion sponsors Marie Claire app

29 May 2012 | by Nick Batten

's digital agency Essence, said: "We feel that this is the perfect environment to showcase the steps forward ... will love." The launch of Marie Claire's smartphone app adds to the brand's existing digital offering ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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