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opportunity to increase my points tally. That naff phrase "sticky content" sums up this digital nirvana ...
L'Oréal, the French cosmetics giant, is reviewing its digital media planning and buying business...Or al s media buying in the region, including the 74 million UK account. The digital media review in Europe follows a consolidation of L Or al s US media buying account into Universal McCann after a pitch ... to cover key markets in Europe, including the UK. Samantha Daude, the director of new media and CRM ...
are the key to effective online media planning...., support and be active participants in our craft. In the end, the best digital media work comes from a ... with imagination, an openness to new ideas and fanatical dedication to quality and detail. Good digital media ... goes for online media planning. Done poorly, it's a shotgun approach: blast the same sites time after ...
's digital marketing group objects to what it says is the lack of a genuine trial period. Although the policy ... media owners. The AOP/IAB has suggested that media owners yet to communicate their late ... of a clear policy for all media owners is also a sticking point. The IAB/AOP says they are unable ...
Digital Media Sales, the independent TV sales house, is launching a direct-response division called
Digital Media Sales, the independent sales house, has been appointed by VITV to handle sales
Warner Music Group is reviewing its pan-European digital media account....separately, with PHD working on the UK business. A tie-up of digital media across Warner Music Group ... . It is unclear how this will impact on its current media agency relationships, which are handled locally. Warner Music Group's UK media account is held by ZenithOptimedia, but the music company is understood to use ...
Agency Republic, the Omnicom-owned digital agency, is launching a digital media operation called...of OPera Digital, Omnicom's pooled negotiations unit. Kelly said: "Media and creative is unbundling ... The division will offer clients specialist online media planning and buying services and will be run by Agency Republic's media director, Martin Kelly. He will head a team of 14 people and plans ...
LONDON - Logitech has appointed DWA as its European digital media planning and buying agency...and credentials in the digital media market. ... s webcam products. Chris Bagnall, client services director at DWA, said: As a media agency that specialises in media planning and buying for technology companies, this win is not only testament to DWA ...
Esure, the internet and phone-based insurance company, is conducting a review of its digital media...The insurer is reviewing all digital media planning and buying as well as its search strategies across brands and products including esure, First Alternative, Halifax Car Insurance and the female ... 's arrangement with its digital agency, The Unit, which creates banners and marketing activity using online ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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