29 May 2012
| by Loulla-Mae Eleftheriou-Smith
the start of National Ice Cream Week. It will run in intermittent bursts.
Taylor Herring bought the media space directly from Channel 4, and used production company iCity Media.
Jenny Bostock, Britvic ...
29 May 2012
| by John Reynolds
to air in the UK in the coming weeks and will run alongside social media activity on Twitter, using ...
, its sponsorship of London 2012 has not been without a hitch.
An Omega digital clock built ...
28 May 2012
| by Sarah Shearman
The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom.
It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them.
Yellow M M is trying on a range of outfits ...
25 May 2012
| by Loulla-Mae Eleftheriou-Smith
Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May).
It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...
24 May 2012
| by Maisie McCabe
or press ads pop up too, and Old Spice might have helped to put digital into the conversation. But radio ...
McArthur, who was its chief executive from 1992 until 2006, says the RAB was the first media trade marketing body not to act as an additional sales force for media owners. "We positioned ourselves ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
was appointed by the Eden Project to handle media planning and buying.
It has booked the ad onto digital TV ...
23 May 2012
| by Sarah Shearman
push at the start of the year with a TV ad and social media campaign to get couples "in-sync".
It is also looking to enhance its global digital presence and is currently searching for a digital agency ...
22 May 2012
| by Matthew Chapman
on Thursday, before being screened on video-on-demand and in cinemas nationwide from mid-June. Media buying ...
22 May 2012
| by Sara Kimberley
media, outdoor and will launch in cinemas from Friday.
The ad will promote Wispa's bitesize addition ...
Furness and copywriter, Miles Carter. The production company was 2AM Films. PHD handled the media planning ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
the production company was MTP.
Media planning and buying was handled by PHD North.
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