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R Whites reinvents 'secret lemonade drinker'

the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media space directly from Channel 4, and used production company iCity Media. Jenny Bostock, Britvic ...

Omega unveils Start Me Up Olympic drive

to air in the UK in the coming weeks and will run alongside social media activity on Twitter, using ... , its sponsorship of London 2012 has not been without a hitch. An Omega digital clock built ...

New business leagues (25 May 2012)

& Rising is a new entry. In media, The Village Communications adds a new client, Northwood, to its billings....Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look ...

Clifford named Newsworks strategy director

with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper ... in the new media landscape." Clifford said: "I look forward to demonstrating the strengths and relevance of all of news brands, in all the platforms, in the media mix and the role that they will continue ...

Katherine Levy: Data magic is what will bind a client to its media agency

"The media agency is the USB stick of an advertiser's business"; media agencies "help share....com at this year's annual Media 360 conference for clients, agencies and media owners. The one word that held ... by the media agency. "This e-mail could have come from any client," he explained. So far, so normal ... on their media agency as a crutch in a data-driven world. Forget competitive media planning and buying ...

I wish I'd done ... Bing 'decode Jay-Z with Bing'

and Twitter and utilising functions on Bing, you could piece the book together digitally on the Decode site, enabling you to read the book before it was released. The idea generated a phenomenal amount of media ... of photography: Paul McGeiver Senior digital designer: Piper Darley Head of integrated production: Sally ...

On the Campaign Couch ... with JB

ads in all media. That should put a stop to your rival's knavish tricks, eh? Q. Do handwritten thank-you cards still have a part to play in a digital world? A. Clinton Cards has gone into administration at exactly the time when a great card resurgence must be imminent. Pre-digital, the thank ...

Work Debrief - Foster's Brad and Dan get a little help for their good calls

, and delivers an excellent digital experience totally in keeping with the quality, tone, look and feel ... version of the Good Call Centre to central London to help the media and general public get involved ... Simon Producers: Stefanie Warreyn, Jai Tedeschi Media agency: Starcom MediaVest Group Production ...

The Advocates - China bolsters Pernod Ricard's drinks cabinet

's sales, with Vizeum handling media planning and buying. Pernod Ricard's decentralised structure - "We ... 're bringing new tastes along with them." As a result, China has seen a lot of digital activity by the group ...

Why we're loving - Scott Holmes and Tom Rotthenberg

Star Wars discussion, we created an app that transformed people's existing social media as if happening in that 'galaxy far, far away ... '" I nside Holmes and Rothenberg Why did you get into media ... did. This creative idea came from the media agency, and the development and build from the ad ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.