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Campaign Viral Chart: Nike interactive ad nets first place

25 May 2012 | by Ben Hall

media links, has become the most shared advert on the social web this week with 585,286 shares.

Big Jubilee Lunch project in TV push

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

was appointed by the Eden Project to handle media planning and buying. It has booked the ad onto digital TV ...

Samsung Olympic spot invites people to 'take part'

22 May 2012 | by Matthew Chapman

on Thursday, before being screened on video-on-demand and in cinemas nationwide from mid-June. Media buying ...

A Continuous Conversation

17 May 2012 | by Ilicco Elia, LBi

As consumers integrate every aspect of their digital lives, it's crucial that brands do likewise...expect the brands in their lives to exist seamlessly across all digital platforms. This is why mobile ... that remind us just how central mobile is becoming to brands' digital marketing efforts: in and around ... everything that happens in digital, and our aim is to feed new lessons from the cutting edge of mobile ...

Shopping for brands

17 May 2012 | by Gavin Crouch, JWT London

social media - Facebook, Twitter and YouTube in particular. Social media has helped FMCG brands to have ... of social media activity is now coming from mobile devices, yet brands fail to recognise this. When viewing ... inventory for brands to advertise on in-store log-in pages using both pre-roll video and rich-media formats ...

Let's get serious

17 May 2012 | by Tim Dunn, Isobar Mobile

. Consumers carry their digital world around in their smartphones, so we can use a range of check-ins, geo ...

One customer's journey

17 May 2012 | by Stephany van Willigenburg, Google UK

is a media solutions specialist at Google UK POINT OF VIEW iPhone or Android? Android - I ...

Twitter's Dorsey named Cannes Lions Media Person of 2012

16 May 2012 | by Arif Durrani

as the Cannes Lions Media Person of the Year in the south of France next month, for creating "an entirely new..., in the meantime, a powerful social and political force, and is now part of the everyday global media language ... presents the Media Person of the Year Award to a prominent personality considered influential in the development of today s media landscape, and playing an integral part in shaping the future of the creative ...

Deloitte sharpens focus on digital offering

14 May 2012 | by Sarah Shearman

Deloitte, the professional services company, has launched a new practice called Deloitte Digital...Sam Roddick, lead for Deloitte Digital EMEA, said it launched the digital practice in response to increasing demand from its clients for digital services, particularly in the mobile sector. The 800 ... of Deloitte Digital combines the best aspects of a small creative agency with the existing strengths ...

Wagon Wheels launches Bing map treasure hunt

08 May 2012 | by Maisie McCabe

Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part...campaign." UM London has worked on the media planning and buying for Burton's Biscuit Company since 2004 . The company appointed VCCP to its advertising account in December 2010 . Aaron Robb, digital ... . "We have used a range of digital platforms to involve our core audience and will be using Microsoft ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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