to remove filtersAviva appoints Bray Leino to B2B account
29 May 2012 | by Daniel Farey-Jones
after Aviva consolidated its consumer-facing digital advertising account with Dare . Follow Daniel ...
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Adam & Eve's Phones4U horror spot tops most complained about ads in 2011
30 May 2012 | by Arif Durrani and Ben Hall
to the high level of complaince with the rules by advertisers, agencies and media owners, considering that we ...
WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
-based digital data agency Predictys SAS....) with gross assets of 3.09m ( 2.47m). The investment is part of WPP's strategy to strengthen its digital media and data capabilities. WPP's digital revenues of $4.8bn ( 3.1bn) currently represent more than ... Predictys specialises in digital data and campaign technology, and its database includes ...
Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
28 May 2012 | by Arif Durrani
to show that DDB needed some help." DDB UK lost its 36m Virgin Media business to Bartle Bogle ...
Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...
Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
million media planning and buying account....Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood ... media business into one agency. Experian has drawn up a shortlist to pitch for the business and Maxus ...
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its...The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...
Agency concern over post-COI plan
24 May 2012 | by John Tylee
, covering creative services, DM, digital media, events and PR, will come into force in October. The other ... : Creative services Direct marketing Digital media Events PR ... and planning 2013/2014: Media buying review ...
AMV's Paul Brazier to chair Campaign Big Awards jury
24 May 2012 | by Ian Darby
in each of the media channels. These are: digital and interactive, direct, film, outdoor, press, radio ... Brazier will head a jury consisting of eight specialist panels that will judge winners by media ... alcoholic drinks, automotive, and media and entertainment. Work can be submitted as individual pieces ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
