after Aviva consolidated its consumer-facing digital advertising account with Dare . Follow Daniel ...
-based digital data agency Predictys SAS....) with gross assets of 3.09m ( 2.47m). The investment is part of WPP's strategy to strengthen its digital media and data capabilities. WPP's digital revenues of $4.8bn ( 3.1bn) currently represent more than ... Predictys specialises in digital data and campaign technology, and its database includes ...
Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...
retailing, include financial services, funeral care and travel agents. The Co-Op's media planning ...
million media planning and buying account....Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood ... media business into one agency. Experian has drawn up a shortlist to pitch for the business and Maxus ...
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its...The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...
2009 and added the digital and social media business last year. Grey was subsequently appointed to handle the 2 million advertising and digital account for the Jordans brand, which was previously ...
with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper ... in the new media landscape." Clifford said: "I look forward to demonstrating the strengths and relevance of all of news brands, in all the platforms, in the media mix and the role that they will continue ...
still not really regained its management strength. Last year, DDB won Virgin Media in a blaze ... 2008: Adam Eve opens for business March 2008: Bell's, Telegraph Media Group and Westfield become ...
Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning...The parent group of BHS, Topshop and Topman is understood to have approached media agencies ahead of a pitch through the consultant Rania Robinson. Carat was appointed to the BHS media account in January 2010 without a pitch after the merger of BHS into Arcadia the previous year. It was the media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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