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media and data capabilities. WPP's digital revenues of $4.8bn ( 3.1bn) currently represent more than ... resources with its sister agency KBM Group. The company is also focusing its media agencies more ...
Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...
million media planning and buying account....Maxus is the incumbent on the offline media planning and buying business, while a roster ... media business into one agency. Experian has drawn up a shortlist to pitch for the business and Maxus is expected to repitch. Maxus won the account from Media Campaign Services in February 2010 ...
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe.
Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning...The parent group of BHS, Topshop and Topman is understood to have approached media agencies ahead of a pitch through the consultant Rania Robinson. Carat was appointed to the BHS media account in January 2010 without a pitch after the merger of BHS into Arcadia the previous year. It was the media ...
estimated £110m pan-European media account....with the capture, in 2010, of the $100m US media account from OMD. It had previously won the Beiersdorf account ... and Eucerin. Carat won last year s Media Campaign of the Year at the Campaign Media Awards for its Nivea activity on ASOS. The media review follows the appointment of DraftFCB to handle its global $700m ...
"The media agency is the USB stick of an advertiser's business"; media agencies "help share....com at this year's annual Media 360 conference for clients, agencies and media owners. The one word that held ... by the media agency. "This e-mail could have come from any client," he explained. So far, so normal ... on their media agency as a crutch in a data-driven world. Forget competitive media planning and buying ...
The Government is preparing to review its media buying business, currently handled by WPP's M4C...The media review will form part of the coalition's new approach to communications, which ... Group created the bespoke M4C in February 2010 to handle what was then 250m of centralised media spend ... the Government Procurement Service and in a statement it said it plans to review its central media buying ...
Bartle Bogle Hegarty has bolstered its digital production department with the appointments of Josh Tenser as head of digital production and Alex Matthews as head of creative technology.
Wickes, the DIY retailer, has made its first foray into social media with the launch of a Facebook.... This is the first work Jam has done for Wickes after it was appointed as its social media agency in March ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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