to remove filtersAviva appoints Bray Leino to B2B account
29 May 2012 | by Daniel Farey-Jones
after Aviva consolidated its consumer-facing digital advertising account with Dare . Follow Daniel ...
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Adam & Eve's Phones4U horror spot tops most complained about ads in 2011
30 May 2012 | by Arif Durrani and Ben Hall
to the high level of complaince with the rules by advertisers, agencies and media owners, considering that we ...
R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media space directly from Channel 4, and used production company iCity Media. Jenny Bostock, Britvic ...
Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
to air in the UK in the coming weeks and will run alongside social media activity on Twitter, using ... , its sponsorship of London 2012 has not been without a hitch. An Omega digital clock built ...
WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
-based digital data agency Predictys SAS....) with gross assets of 3.09m ( 2.47m). The investment is part of WPP's strategy to strengthen its digital media and data capabilities. WPP's digital revenues of $4.8bn ( 3.1bn) currently represent more than ... Predictys specialises in digital data and campaign technology, and its database includes ...
M&M characters test out 'British' costumes in Jubilee ad
28 May 2012 | by Sarah Shearman
The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ...
Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
28 May 2012 | by Arif Durrani
to show that DDB needed some help." DDB UK lost its 36m Virgin Media business to Bartle Bogle ...
Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...
Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
retailing, include financial services, funeral care and travel agents. The Co-Op's media planning ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
