Media Agenda: Starcom's Easterbrook on digital partnerships
28 Sep 2011
Starcom MediaVest Group chief executive, Stewart Easterbrook, talks about the role of digital media
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Having clear guidelines in place to outline how employees use social media can protect companies...or preventing staff from using digital platforms altogether. But Staniforth MD Rob Brown says these organisations are taking the wrong approach. Brown, like many other digital and social media professionals ... Social media may have democratised the web but they have also presented organisations with a new ...
Starcom MediaVest Group chief executive, Stewart Easterbrook, talks about the role of digital media
Fallon London has created a 90-second TV spot for Sony's latest generation of Walkman digital media
Jeremy Playle, sales director at Digital Cinema Media, tells Media Week how 3D and digital
Social media have become vital cogs in the wheels of PR, but how are clients embracing them? Arun...and digital departments, reveal exactly how organisations are grappling with the challenge of integrating social media into their existing operations. The Digital Integration Report should be required reading ... media is well understood by clients. Almost two-thirds of respondents, accordingly, see digital PR ...
Remind yourself of your brand fundamentals before getting swept along by the social media tide...the future of digital and, yes, future social media. It's a bit like those early days of the internet, when ... bit like that for us in digital; not long ago, people referred to us as "new media". Really ... man of legendary rhetoric, armed with a BlackBerry firing out Tweets. Social media is that big a ...
Mike Soutar, chief executive of Shortlist Media, talks to Media Week about how important online
VIDEO - Cinema sales house Digital Cinema Media (DCM) has collated the top 10 cult cinema ads...The shortlist includes gems like Kylie gyrating on a red velvet rodeo bull for Agent Provocateur, the stunning Guinness "Surfer" and the latest Orange Gold Spot featuring Angelica Huston. You can watch all top 10 ads through the Media Week video channel and then vote for your favourite at www ...
new ident for cinema sales house, Digital Cinema Media....The work is the seventh ident in the DCM's history. The sales house was formed in 1975 and since then has existed in various incarnations as Rank Screen Advertising (RSA), Cinema Media, Carlton Screen Advertising (CSA) and Digital Cinema Media (DCM). The new ident launches across the UK in DCM's 1,732 2D ...
last weekend, according to figures from Digital Cinema Media....children and the sperm donor who fathered them. This week Digital Cinema Media launched a 3D video ... Chigvintsev, Robin Windsor and Vincent Simone. The spot will be screened on Digital Cinema Media s 3D screens ... The ad, created by MEC which also planned and bought the media, stars Hollywood actress Julia ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.