NEW MEDIA: Video clips to bring TV-style ads to net
06 May 1999 | by TIM HAYWARD, Digital Media Strategist,
signed up cosmetics company L Oreal, and is talking to several Initiative Media clients about airing ...
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NEW MEDIA CHOICE: Film Unlimited
06 May 1999 | by TIM HAYWARD, Digital Media Strategist,
regurgitated old-media articles. But this doesn t look or feel like a cynical, content ...
NEW MEDIA: New Swinton site will personalise home insurance
06 May 1999 | by TIM HAYWARD, Digital Media Strategist,
Insurance company Swinton has launched its first ever web site, with a section enabling applicants to register details of their house contents room by room.
NEW MEDIA CHOICE: YAHOO! STORE
13 Aug 1998 | by CHRIS WELLS, Head Of Digital Media, Car
. New Media is edited by Binnur Beyaztas, who can be contacted at binnur.beyaztas@ haynet ...
MEDIA: SKY PLAY - AN EXPERT'S VIEW. Sky Play combines interactive features with excellent quality
26 Oct 2001 | by JASON GEORGE, the creative director of the digital media production company Victoria Real
opportunity to increase my points tally. That naff phrase "sticky content" sums up this digital nirvana ...
Orange reviews digital media
16 Mar 2005
Orange has begun a review of its £4m digital media and planning buying business, which is currently...digital media agencies in the past few weeks, with a view to starting a competitive pitch. It is not known ... Orange's UK media planning and buying following a consolidation of France Telecom's media roster in 2003. The digital review coincides with a France Telecom's pan-European review of its creative advertising business ...
Digital media: Jargon buster
05 Dec 2007
of digital media terms....- ABCe Measures electronic media traffic and adheres to industry-agreed global standards, making ... each have their own proprietary models. - Badges Animated badges are a rich-media type ... or request to receive more information, for example. - DAB DAB, or digital audio broadcasting ...
Digital media: Glossies gain online
05 Dec 2007
Magazine publishers have been slow to grasp the benefits of going digital, but are finding it can...to exploit the web,' says media agency Starcom's director of digital, Nigel Sheldon. But a trusted brand ... their digital offerings, particularly in markets where circulations are declining. The challenge is to attract ... - no easy feat. Many publishers admit they were slow to react to digital. Nancy Cruickshank, managing ...
Sky digital media director departs
03 Jan 2007
BSkyB is reviewing the role of its Sky Networked Media division following the resignation...than 12 months after Sky Networked Media was set up to create web, mobile and interactive TV content ... 'some operational changes' would take place as part of its expansion across digital platforms. It looks likely that certain elements of Sky Networked Media will come under the control of Sky's chief ...
I-level wins Bayer digital media
31 Oct 2008 | by Ben Bold
-level to handle digital media planning and buying for its portfolio of brands, including Berocca, Canesten..., Mindshare will not be handling the digital side of the business and I-level has accordingly been charged with establishing a digital media strategy for Bayer's brands. This will include social media activity driven by I ... Earlier this week, Media Week reported that Bayer had moved its 11m media planning and buying ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
