NEW MEDIA: Video clips to bring TV-style ads to net
06 May 1999 | by TIM HAYWARD, Digital Media Strategist,
signed up cosmetics company L Oreal, and is talking to several Initiative Media clients about airing ...
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regurgitated old-media articles. But this doesn t look or feel like a cynical, content ...
signed up cosmetics company L Oreal, and is talking to several Initiative Media clients about airing ...
Insurance company Swinton has launched its first ever web site, with a section enabling applicants to register details of their house contents room by room.
. New Media is edited by Binnur Beyaztas, who can be contacted at binnur.beyaztas@ haynet ...
responses to the individual visitor. New Media is edited by Amanda Lutchford, who can be contacted ...
Utilities company ScottishPower is investing pounds 1m to enable customers to pay their energy bills via the Internet.
opportunity to increase my points tally. That naff phrase "sticky content" sums up this digital nirvana ...
of digital media terms....- ABCe Measures electronic media traffic and adheres to industry-agreed global standards, making ... each have their own proprietary models. - Badges Animated badges are a rich-media type ... or request to receive more information, for example. - DAB DAB, or digital audio broadcasting ...
Magazine publishers have been slow to grasp the benefits of going digital, but are finding it can...to exploit the web,' says media agency Starcom's director of digital, Nigel Sheldon. But a trusted brand ... their digital offerings, particularly in markets where circulations are declining. The challenge is to attract ... - no easy feat. Many publishers admit they were slow to react to digital. Nancy Cruickshank, managing ...
BSkyB is reviewing the role of its Sky Networked Media division following the resignation...than 12 months after Sky Networked Media was set up to create web, mobile and interactive TV content ... 'some operational changes' would take place as part of its expansion across digital platforms. It looks likely that certain elements of Sky Networked Media will come under the control of Sky's chief ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.