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L'Oréal, the French cosmetics giant, is reviewing its digital media planning and buying business...Or al s media buying in the region, including the 74 million UK account. The digital media review in Europe follows a consolidation of L Or al s US media buying account into Universal McCann after a pitch ... to cover key markets in Europe, including the UK. Samantha Daude, the director of new media and CRM ...
Warner Music Group is reviewing its pan-European digital media account....separately, with PHD working on the UK business. A tie-up of digital media across Warner Music Group ... . It is unclear how this will impact on its current media agency relationships, which are handled locally. Warner Music Group's UK media account is held by ZenithOptimedia, but the music company is understood to use ...
Esure, the internet and phone-based insurance company, is conducting a review of its digital media...The insurer is reviewing all digital media planning and buying as well as its search strategies across brands and products including esure, First Alternative, Halifax Car Insurance and the female ... 's arrangement with its digital agency, The Unit, which creates banners and marketing activity using online ...
Hotel group Hyatt has appointed PHD to handle its digital media planning and buying globally after...The pitch included a mix of large holding company brands, as well as independent online marketing companies. Hyatt currently handles most of its international digital marketing from its Chicago headquarters, but decided to decentralise and consolidate duties in one agency. PHD was already the digital ...
WPP's Maxus has won the digital media account for the Woodland Trust, the conservation charity...Maxus was appointed after a competitive pitch against three undisclosed, digital-focused agencies ... are delighted to have appointed Maxus. They really impressed us with their market-leading digital technology and their passion for our cause." Tim Irwin, Maxus managing director, said: "Our digital resource is so strong ...
-on fee" during a media pitch, is once again reviewing a substantial chunk of its media account....to its 30 million UK media business last year, has now launched a pan-European digital media review ... account but sources close to the company said that remaining digital business will also be put under ... partnerships, CRM, social media and display activity. MediaVest Manchester is the UK incumbent while ...
The Co-operative has appointed WPP-owned MediaCom North to handle its digital media planning...and other forms of digital advertising. MediaCom North is thought to have won out against a number ... on the business. A number of digital agencies previously worked on the business, such as Big Mouth and Oomph. MediaCom North, based in Manchester, will now buy and plan digital campaigns and advertising across most ...
MediaCom has retained the Digital UK media planning and buying account....The agency landed the brief for the body, which handles communications surrounding the digital switchover of the TV signal, after a pitch against Manning Gottlieb OMD, Starcom MediaVest Group, MPG Media Contacts and Initiative that was overseen by Oystercatchers. Digital UK, which is expected to spend up ...
MediaCom Canada has won the traditional and digital media responsibilities for all Mars...in a three-month review process led by Trace Rutland, commercial manager of media innovation for Mars North America. The agency assumes responsibility for all of the confectionery giant's media planning ... lost a consolidating media buying review of the Mars/Wrigley business to Publicis Groupe ...
Amscreen, the digital media owner, has appointed Jamie Lindsay as its managing director....Lindsay is leaving his current role as managing director, commercial, of in-flight media specialist Brand Connections Global but is understood to be working out his notice and is expected to join ... force at JC Decaux. He started his career at Carat, the Aegis media agency. He will be joined by Jai ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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