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Digital media: Jargon buster
05 Dec 2007
of digital media terms....- ABCe Measures electronic media traffic and adheres to industry-agreed global standards, making ... each have their own proprietary models. - Badges Animated badges are a rich-media type ... or broadcasters. In turn, this captures data for advertisers. - Rich media The collective name for online ad ...
DSGI reviews digital media
06 Jun 2006 | by James Livesley
, is reviewing its digital media planning and buying ahead of an expected big increase in its online spend....The group currently works on digital advertising with incumbent Walker Media, and other digital ... not affect the relationship on offline media between Walker Media and DSGI. The retailer had a total billings ... Media Research. However, in April this year, DSGI announced Dixons was to become an exclusively online ...
Orange reviews digital media
16 Mar 2005
Orange has begun a review of its £4m digital media and planning buying business, which is currently...The mobile operator, which is owned by France Telecom, is understood to have contacted several digital media agencies in the past few weeks, with a view to starting a competitive pitch. It is not known ... Orange's UK media planning and buying following a consolidation of France Telecom's media roster in 2003 ...
Digital media 'the future'
19 Nov 2003 | by MediaWeek
Digital media 'the future'...Broadcasters and media owners are losing control of their audiences and risk failure ... at the Measuring Media in the Future conference organised by the Institute of Practitioners in Advertising ... system dominated by push media and moving to a completely different world which is a pull world - where ...
L'Oréal reviews European digital media
14 Oct 2010 | by Katherine Levy
L'Oréal, the French cosmetics giant, is reviewing its digital media planning and buying business...to cover key markets in Europe, including the UK. Samantha Daude, the director of new media and CRM ... Or al s media buying in the region, including the 74 million UK account. The digital media review in Europe follows a consolidation of L Or al s US media buying account into Universal McCann after a pitch ...
I-level wins Bayer digital media
31 Oct 2008 | by Ben Bold
-level to handle digital media planning and buying for its portfolio of brands, including Berocca, Canesten...Earlier this week, Media Week reported that Bayer had moved its 11m media planning and buying ... with establishing a digital media strategy for Bayer's brands. This will include social media activity driven by I ... it was awarded a contract to devise a social media strategy for vitamin and mineral pick-me-up brand Berocca. Jam ...
Digital media body seeks agency
15 May 2008 | by Clare O'Connor
The trade body for the digital media industry is looking for a PR agency after Immediate Future...The British Interactive Media Association (BIMA) is on the hunt for a small agency to raise its profile and promote its services, focusing on digital comms. BIMA co-founder and CEO Paul Walsh said he ... media tools, techniques and, importantly, communities, before you can even think about taking on BIMA ...
Digital media: Glossies gain online
05 Dec 2007
to exploit the web,' says media agency Starcom's director of digital, Nigel Sheldon. But a trusted brand ...
Sky digital media director departs
03 Jan 2007
BSkyB is reviewing the role of its Sky Networked Media division following the resignation...Baker announced his intention to leave the satellite broadcaster at the end of last year, less than 12 months after Sky Networked Media was set up to create web, mobile and interactive TV content ... . It looks likely that certain elements of Sky Networked Media will come under the control of Sky's chief ...
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- Senior Digital Team Sue Frost Recruitment up to £70k plus benefits, London
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- UK Marketing Manager -Top 5 Global Hosting Brand Recruitment Revolution Salary dependent on expertise, Southampton, Hampshire
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.



