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opportunity to increase my points tally. That naff phrase "sticky content" sums up this digital nirvana ...
are the key to effective online media planning...., support and be active participants in our craft. In the end, the best digital media work comes from a ... with imagination, an openness to new ideas and fanatical dedication to quality and detail. Good digital media ... goes for online media planning. Done poorly, it's a shotgun approach: blast the same sites time after ...
's digital marketing group objects to what it says is the lack of a genuine trial period. Although the policy ... media owners. The AOP/IAB has suggested that media owners yet to communicate their late ... of a clear policy for all media owners is also a sticking point. The IAB/AOP says they are unable ...
Digital Media Sales, the independent TV sales house, is launching a direct-response division called
Digital Media Sales, the independent sales house, has been appointed by VITV to handle sales
Agency Republic, the Omnicom-owned digital agency, is launching a digital media operation called...of OPera Digital, Omnicom's pooled negotiations unit. Kelly said: "Media and creative is unbundling ... The division will offer clients specialist online media planning and buying services and will be run by Agency Republic's media director, Martin Kelly. He will head a team of 14 people and plans ...
LONDON - Logitech has appointed DWA as its European digital media planning and buying agency...and credentials in the digital media market. ... s webcam products. Chris Bagnall, client services director at DWA, said: As a media agency that specialises in media planning and buying for technology companies, this win is not only testament to DWA ...
Channel 4 is looking to appoint a digital media agency as it embarks on an expansion of its online...The broadcaster does not currently have a digital agency of record and the move comes as Channel 4 ramps up its online presence. New media is a key component of the Channel 4 chief executive ... . The launch of the non-commercial site was the latest in a flurry of new-media activity from the channel ...
.5 million digital media business to the agency's responsibilities....will cover digital strategy, buying and social media across Sony's range of electronics products ... that saw the agency plan both online and offline media. The UK media consolidation follows Sony's recent ...
BSkyB has appointed i-level to handle its digital media with a brief to drive sales of Sky digital...I-level replaces the incumbent agency, Media Contacts, which has held the account since July 2002. Dawn Whittaker, Sky's head of internet marketing, said: "Sky.com is a highly cost ... -level appointment is the latest in a series of changes to BSkyB's communications arrangements. It moved its media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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