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LONDON - News International has retained i-level to handle digital media for The Sun after a review.... MindShare prised News International's 25m media account from long-term incumbent Carat back in 2005. But NI shifted the digital business to i-level in 2007 as it built its empire away from its traditional newspaper ... pitch' for the digital business. ...
, Starbucks executive vice-president, said: "Our customers are the inspiration for the Starbucks Digital ... ways to be more involved in their communities. And they're connecting with the brand digitally ...
in the media business, and nowhere has this been more keenly felt than in digital. Here, smart clients ... for your humble media buyer. You might have sales targets to meet, websites to keep online, customers to keep happy. But the media buyer has all that pressure and the requirement to squash your media ...
the country, media agencies showed their vision and commitment to the digital future by closing their digital ... ; that social media is a busted flush. I've heard it now from several sources, however, most recently the chief executive of a print media company, and it's worrying. Facebook's numbers are down. LinkedIn's IPO ...
LONDON - First Choice has appointed Media Contacts to its digital media planning and buying account....tasked Media Contacts with running First Choice's online campaigns which will diversify from just PPC to include various digital marketing activies. The account has been won from incumbent Searchworks. Media ...
LONDON - HMV has acquired a 50% stake, worth £7.7m, in digital media company 7digital as it looks...-fareast-language:#0400; mso-bidi-language:#0400;} 7digital, which provides businesses and consumers access to a catalogue of legal music and video downloads, will become HMV Group's sole supplier for its existing digital operations. HMV is looking to capitalise on 7digital's catalogue and supplier relationships, whilst looking ...
project to kick-start a wave of new investment in public-service digital media....Competition 2009 and host a workshop on digital technology for shortlisted applicants. The London ... together to co-invest in digital technology start-ups based in the Greater London area. The fund will also ... and support new digital start-ups. The London Technology Fund supports and provides funding ...
LONDON - Universal Music Group has signed a global deal with digital media company Kyte to develop
With radio now a multi-platform media, brands are realising the potential, but there is still...that the capability to incorporate visual content, the improved tracking offered by digital media and the relaxation ... Digital radio presents a major opportunity to brands as smartphone penetration increases ... .5% of radio listening came via digital platforms, according to Rajar figures, the highest percentage to date ...
TV to digital media....digital activity in the US. During last month's Super Bowl, it opted to invest in a social media campaign ... Timberlake. PepsiCo will also be using digital media in its attempt to hijack the 2010 Fifa World Cup, which ... The soft-drinks company will support the revamp with a social media campaign in the summer ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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