Digital: Social Media Policy - Find out more
17 Nov 2010 | by Peter Hay
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Glasgow Commonwealth Games 2014 seeks digital media agency
27 Jul 2011 | by Sara Luker
The Commonwealth Games Glasgow 2014 team is on the hunt for a digital media agency....of marketing and advertising, Martin Reynolds, said: We have seen London 2012 use digital media in a way ... media have become the catalyst for unrivalled audience engagement and we want our digital media strategy ... , mobile communication, social media and film content. The contract award will be made at the end ...
McLaren Marketing appoints Derek Harbinson to new head of digital media role
23 Jul 2010 | by Peter Hay
its first head of digital media....in digital media and marketing, with a boom in mobile and tablet access and apps, alongside the now more ... with our fans, engage the media, and work with our partners. Harbinson s previous roles have included ...
Government launches comms drive for Pharmaceutical companies to use digital media
12 Jan 2011 | by Nikki Wicks
comms regulations and use digital media more effectively....companies with the skills to use social and digital media. Karen Winterhalter, MD at Onyx Health ... has traditionally been closed and selective in its comms strategies, digital and social media have ... The Year of Digital Business Growth is due to be launched in April by the Department for Business ...
Soho House Group founder to announce digital media plans at conference
26 Nov 2010 | by Danny Rogers
for using digital media to develop the brand at a conference in January....media promotion such as via Twitter and Facebook. 'I've never tweeted in my life and wouldn't know ... , in 1995, as a private members' club for those in film, media and creative industries. The Group has since ...
Three in five journalists believe the rise of digital media has improved content
07 Jul 2010 | by Peter Hay
Almost 60% of global journalists believe that their content has improved with the rise of digital...Around 48% said their publication offered journalist authored blogs on their site, while 40% had Twitter channels. Staggeringly, there was an 8% decrease in publications using online TV and video clips as part of their digital content since last year , with the survey reporting 39% this year ...
Q5: Which are now more influential - traditional or digital media?
18 May 2011 | by Kate Magee
Rob Blackie: Traditional media still give more reach in most circumstances. But they also tend to be low on engagement. Digital media are much better at engagement, whether that is changing government ... that social will become the most influential form of media. Dirk Singer: No doubt about it, digital media ...
Digital: Social Media Policy - Have you considered the pitfalls?
17 Nov 2010 | by Peter Hay
'If social media are to have any energy or vitality to them, employees should feel free to speak...to which social media lend themselves. Few can forget the infamous Habitat intern incident, when tweets ... 's Twitter feed, can help avoid similar embarrassing incidents. A social media crisis - Nestle ... through illegal rainforest deforestation. Members of the public took to social media, including ...
Ex-Cohn & Wolfe digital media director Steve Parker launches The Social Practice
27 May 2011 | by Sara Luker
A former Cohn & Wolfe digital director has co-launched a specialist social media agency, The Social...need all under one roof, whether its programming, digital production or social media buying ... The Social Practice is a full service, fully integrated social media agency backed by WPP-owned CHI Partners and mCHI. Steve Parker and Patricia McDonald, the head of digital strategy at CHI ...
Digital: Social Media Policy - Is it tailored and up to date?
17 Nov 2010 | by Peter Hay
media policies, it is important the culture of the agency, or the client, is taken into account, as well...One size does not fit all. And the rapidly evolving nature of social media means agencies need to keep up with the pace. 'Social media policies need to be living entities,' says Diffusion MD Daljit ... and these translate to social media. 'I sometimes wonder if there is a tendency to hide behind the UK code of practice ...
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