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Hotel group Hyatt has appointed PHD to handle its digital media planning and buying globally after...The pitch included a mix of large holding company brands, as well as independent online marketing companies. Hyatt currently handles most of its international digital marketing from its Chicago headquarters, but decided to decentralise and consolidate duties in one agency. PHD was already the digital ...
created role of director of digital media....years, responsible for digital media and brand licensed products, as well as being in charge of day ... Bellamy will be responsible for growth in the digital sector of GMG Radio as it prepares to launch ... underlines the importance we are placing on our digital and interactive future. Sarah will allow us to make ...
Channel 4 is looking to appoint a digital media agency as it embarks on an expansion of its online...The broadcaster does not currently have a digital agency of record and the move comes as Channel 4 ramps up its online presence. New media is a key component of the Channel 4 chief executive ... . The launch of the non-commercial site was the latest in a flurry of new-media activity from the channel ...
Digital Media Sales has won the contract to sell advertising for broadband golf channel GolfBug...of GolfBug.tv, was attracted to Digital Media Sales' offering, saying the company has "demonstrated a commitment to IPTV as a medium". Peter Barrett, commercial director at Digital Media Sales, said: "GolfBug ...
LONDON - The BBC has appointed Anthony Rose, Kazaa's chief technology officer, as head of digital...and expertise in the digital media field is world class. I look forward to working closely with him to take our ... the reorganisation of the BBC s future media and technology arm, which was overseen by the department s group ... by Rahul Chakkara; the mobile group led by Matthew Postgate; the digital distribution group headed ...
WPP's Maxus has won the digital media account for the Woodland Trust, the conservation charity...Maxus was appointed after a competitive pitch against three undisclosed, digital-focused agencies ... are delighted to have appointed Maxus. They really impressed us with their market-leading digital technology and their passion for our cause." Tim Irwin, Maxus managing director, said: "Our digital resource is so strong ...
.5 million digital media business to the agency's responsibilities....will cover digital strategy, buying and social media across Sony's range of electronics products ... that saw the agency plan both online and offline media. The UK media consolidation follows Sony's recent ...
media, search and analytics division to handle its pan-European digital media account....media, search and analytics. It will be the first time the agency has worked with the company, which ... , such as company directors, through websites including FT.com. The account will be headed by a former media director at Zed Media, Neil Easton, who is the division's new head of media and search in the UK ...
BSkyB has appointed i-level to handle its digital media with a brief to drive sales of Sky digital...I-level replaces the incumbent agency, Media Contacts, which has held the account since July 2002. Dawn Whittaker, Sky's head of internet marketing, said: "Sky.com is a highly cost ... -level appointment is the latest in a series of changes to BSkyB's communications arrangements. It moved its media ...
Starcom UK has won the Procter & Gamble digital media planning and buying account in the UK, in a...P&G's digital media buying was handled by Publicis-owned Starcom and its sister agency ... into new media channels, such as mobile marketing, viral campaigns and other emerging digital opportunities. ... to Nielsen Media Research, but this is expected to rise. The FMCG giant, which produces brands ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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