NEW MEDIA: Video clips to bring TV-style ads to net
06 May 1999 | by TIM HAYWARD, Digital Media Strategist,
signed up cosmetics company L Oreal, and is talking to several Initiative Media clients about airing ...
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NEW MEDIA CHOICE: Film Unlimited
06 May 1999 | by TIM HAYWARD, Digital Media Strategist,
regurgitated old-media articles. But this doesn t look or feel like a cynical, content ...
NEW MEDIA: New Swinton site will personalise home insurance
06 May 1999 | by TIM HAYWARD, Digital Media Strategist,
Insurance company Swinton has launched its first ever web site, with a section enabling applicants to register details of their house contents room by room.
NEW MEDIA CHOICE: YAHOO! STORE
13 Aug 1998 | by CHRIS WELLS, Head Of Digital Media, Car
. New Media is edited by Binnur Beyaztas, who can be contacted at binnur.beyaztas@ haynet ...
NEW MEDIA CHOICE: THE GAP WEB SITE
19 Feb 1998 | by ANDREW WALMSLEY, Head Of Digital Media,
responses to the individual visitor. New Media is edited by Amanda Lutchford, who can be contacted ...
NEW MEDIA: ScottishPower invests pounds 1m in Internet billing
19 Feb 1998 | by ANDREW WALMSLEY, Head Of Digital Media,
Utilities company ScottishPower is investing pounds 1m to enable customers to pay their energy bills via the Internet.
COMMENT: Let's empower consumers, not interrupt them
01 Jan 2004 | by Justin Kirby, MD, Digital Media Communications
The internet represents 10 per cent of media consumption, more than people spend leafing through...advertising across all media, and consumers are learning to ignore it. Consequently, there has been a rise ...
Strategy verdict - BT Vision
05 Dec 2006 | by Nigel Walley, Managing director, digital media consultancy Decipher
Media owner: BT...people who do not currently pay for TV, or steal customers from the other digital platforms. Given ... digital box will be hardest to convert, as they are either the least sophisticated parts of the market ...
MEDIA: SKY PLAY - AN EXPERT'S VIEW. Sky Play combines interactive features with excellent quality
26 Oct 2001 | by JASON GEORGE, the creative director of the digital media production company Victoria Real
opportunity to increase my points tally. That naff phrase "sticky content" sums up this digital nirvana ...
Digital media 'the future'
19 Nov 2003 | by MediaWeek
Digital media 'the future'...Broadcasters and media owners are losing control of their audiences and risk failure ... at the Measuring Media in the Future conference organised by the Institute of Practitioners in Advertising ... system dominated by push media and moving to a completely different world which is a pull world - where ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
