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responses to the individual visitor. New Media is edited by Amanda Lutchford, who can be contacted ...
is bad news for new-business directors. Second, that digital media is increasingly a differentiator ... There haven't, though, been too many nasty surprises in the media world of late. We've seen Sky ... controlling the lion's share. Then we had the result of the largest media pitch since the last one ...
New-media owners may extol the virtues of digital media to advertising agencies but great creative...Traditional advertising agencies have long held the view that the term "new-media creativity" is an oxymoron. It has been the industry's view that new media is a second-class citizen, a one-dimensional medium not worthy of "real" creatives' time and effort. But the times they are a changin'. New media ...
Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away...Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away from the main media agency to become a separate business unit. The new-media subsidiary has been ... network. It has provided existing Starcom Motive clients with online media planning and buying services ...
Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away...Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away from the main media agency to become a separate business unit. The new-media subsidiary has been ... network. It has provided existing Starcom Motive clients with online media planning and buying services ...
, so it is trying to reach a different audience, James Roper, chief executive of Interactive Media ... to ensure that people can find us . As well as working with digital agency Bio on its website and online ... into a web-only operation, and rebrand the stores as Currys.-digital, was a mistake. The high street ...
LONDON - Digital media agency Electric Cake has signed up PJ Smoothies to sponsor its website in a...Moothies, launched last year. Electric Cake is the digital arm of guerrilla marketing and consumer PR ...
Remind yourself of your brand fundamentals before getting swept along by the social media tide...the future of digital and, yes, future social media. It's a bit like those early days of the internet, when ... bit like that for us in digital; not long ago, people referred to us as "new media". Really ... man of legendary rhetoric, armed with a BlackBerry firing out Tweets. Social media is that big a ...
Agent Provocateur, the luxury lingerie brand, has appointed Grape Digital to handle its first...sales house Digital Cinema Media. ... has previously used StrawberryFrog in the US for its social media activity, but has not had a dedicated social media agency in the UK before. Grape will be responsible for building Agent Provocateur ...
Digital is loudly and proudly declaring its data credentials, and aiming for respectability...So, sexy digital is going all serious and proper. Once flirty and out there for anyone's taking, digital is going around telling everyone that, nowadays, it's more like data, don't you know. Digital ... lunch debate, data was talked up as the crucial turnkey with which digital can both augment its potency ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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