25 Jun 2010
| by Richard Baker, Howard Scott and Mark Johnson, Sequence
Remind yourself of your brand fundamentals before getting swept along by the social media tide...the future of digital and, yes, future social media. It's a bit like those early days of the internet, when ...
bit like that for us in digital; not long ago, people referred to us as "new media". Really ...
man of legendary rhetoric, armed with a BlackBerry firing out Tweets.
Social media is that big a ...
25 Jun 2010
| by Suzanne Bidlake, associate editor (reports)
Digital is loudly and proudly declaring its data credentials, and aiming for respectability...So, sexy digital is going all serious and proper.
Once flirty and out there for anyone's taking, digital is going around telling everyone that, nowadays, it's more like data, don't you know.
Digital ...
lunch debate, data was talked up as the crucial turnkey with which digital can both augment its potency ...
28 Jun 2010
| by Suzanne Bidlake
What do experts from 11 companies think will be the next big thing(s) in digital?
Read and listen..., managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
are favourable for digital, whatever shape it takes, Shaun Gregory, the managing director of O2 Media, says ...
, co-founder and managing director, TSL Digital James Devon , planning director, MBA Suzanne ...
24 Feb 2012
| by Eva MacIntosh
. The cost of digital marketing is far less than for traditional media, and a higher proportion of budgets ...
digital focus will boost its marketing efficiency. PepsiCo has made no comment on how many of its 8700 job ...
campaign ran on the social-media site last year (see box, opposite page).
Returns on investment
If a ...
25 Jun 2010
| by Martin Bailie, glue Isobar
Talk about 'digital' and channel-based silos should be things of the past. Organisations need...We wondered what would happen if we banned people from talking about "digital", "social", "viral ...
for talking about "digital" and all talk of channel-based silos. Thinking and making in silos prevents us from ...
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ...
22 Oct 2009
| by Becky Charles
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards..., in the past 12 months digital media has rooted itself even more firmly in mainstream culture, and digital ...
, communication and follow-up,' says George Nimeh, managing director of Iris Digital, which used social media ...
Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing ...
26 Apr 2012
| by Sara Kimberley
Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account....Papa John's.
The company's investment in direct and digital channels follows a recent statement ...
media, adopting platforms such as Facebook and Twitter to drive business at a local level.
Last year ...
09 Feb 2012
| by Sara Kimberley
Domino's Pizza has kicked off a review of its digital and direct marketing account. The UK...the review for the digital and below-the-line work will impact on this relationship.
Simon Wallis ...
.
A large proportion of Domino's marketing budget is spent on digital advertising, with nearly half ...
marketing agency Somo.
Domino's is also a heavy adopter of social media, using platforms such as Facebook ...
12 Oct 2010
| by Katherine Levy
The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half...increased in 35 of the 37 countries included, with double digit increases in 26 of those. The report ...
growth in all regions and across all media, led notably by the Asia Pacific market." The report also ...
of 2010. Europe had an 8% adspend increase for the first six months of 2010, led by double-digit ...
20 Jul 2011
| by Staff
Haymarket Business Media has introduced a digital subscription model across its Brand Republic...As part of these plans, Media Week has launched a number of initiatives aimed at creating enhanced and essential content for the entire media sector.
These initiatives include My Media World , Sector analysis, Trend Report , Agency Abode, Media Owner Homes and Media agenda, while a full features list can ...
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