Media: Starcom wins Procter & Gamble digital media business
16 Jun 2006
Starcom has won Procter & Gamble's £1 million digital media business. The buying part
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Unilever hands slice of digital media work to Initiative
04 Jul 2003 | by Staff,
LONDON - Unilever has handed digital media planning and buying for its Lever Faberge and Unilever...Zentropy previously managed this business, and will continue to handle digital work ... Birds Eye. Initiative already handles traditional media planning and buying for Unilever, an account believed to be worth around £170m in the UK. The move will make Initiative responsible for digital strategy ...
P&G points the way with an increased use of digital media
24 Jun 2005 | by Ian Darby
than ad agencies. There are increasing signs of traditional media agencies embracing digital in a more ... is Media Planning Group, with its Media Contacts digital division recently landing the prized Camelot ... skills. The tried-and-tested route for media agencies is to blend young digital talent with some older ...
MediaCom wins Mars/Wrigley media account in Canada
30 Mar 2011 | by Arif Durrani
MediaCom Canada has won the traditional and digital media responsibilities for all Mars...in a three-month review process led by Trace Rutland, commercial manager of media innovation for Mars North America. The agency assumes responsibility for all of the confectionery giant's media planning ... lost a consolidating media buying review of the Mars/Wrigley business to Publicis Groupe ...
Foster’s awards online business to e-MCSaatchi
06 Apr 2000 | by IMELDA MICHALCZYK
Scottish Courage has chosen e-MCSaatchi, M s recently-launched digital media consultancy...Scottish Courage has chosen e-MCSaatchi, M s recently-launched digital media consultancy, to develop the first UK site for Foster s. Going live later this month, the site will tie ... . e-MCSaatchi won the business after pitching against Bluewave, Brand New Media and Netsite Pro ...
Pepsi shows 'wild side' with online relaunch
23 Feb 2010 | by Sara Kimberley
TV to digital media....digital activity in the US. During last month's Super Bowl, it opted to invest in a social media campaign ... Timberlake. PepsiCo will also be using digital media in its attempt to hijack the 2010 Fifa World Cup, which ... The soft-drinks company will support the revamp with a social media campaign in the summer ...
Pizza Hut launches A-Team pizza campaign
05 Aug 2010 | by Jacob Mathias
Pizza Hut has launched a digital media campaign and themed pizzas to promote its tie with summer...The "Hungry for Action" campaign was produced by digital marketing agency Blue Barracuda and includes a microsite, Facebook game, and online marketing campaign, which will promote the film ... targeted and behaviorally targeted media to engage the appropriate consumers and sell pizzas. Murray ...
Hotline: Garbhan O'Bric hired by Diageo
25 Jan 2008
of advertising, digital, media, experiential and CRM.
Cricket365 teams with Walkabout for World Cup promo
12 Feb 2003 | by Staff,
LONDON - Rivals Digital Media, the digital publisher behind the Cricket365 site, has signed
Digital News: Coca-Cola eyes digital specialist
15 Nov 2006
Coca-Cola is to appoint its first UK digital evangelist, signalling its commitment to expanding...will champion digital within Coca-Cola, as it seeks to divert a bigger share of its £30m UK media budget ... -Cola is also believed to be close to naming a European head of digital for a similar role on the Continent. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
