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Maxus wins Woodland Trust digital media account

WPP's Maxus has won the digital media account for the Woodland Trust, the conservation charity...Maxus was appointed after a competitive pitch against three undisclosed, digital-focused agencies ... are delighted to have appointed Maxus. They really impressed us with their market-leading digital technology and their passion for our cause." Tim Irwin, Maxus managing director, said: "Our digital resource is so strong ...

Cousteau legacy to live on through digital media

to launch digital media services such as the Cousteau Ocean Channel, mobile video and video on demand ... 's water systems, has hired Crucible Media to develop the global relaunch plan. It will be based ... people to conserve the underwater world. Rod Large, chairman of Crucible Media, said: "We are deeply ...

Royal Mail launches combined DM and digital media CRM service

traditional direct mail with digital media, in partnership with direct marketing specialist Vialuna....communications to make them more relevant. Antony Miller, Royal Mail s head of media development, said ...

NSPCC to hike digital budget

LONDON - The NSPCC is to boost its digital media spend to develop closer relationships with its

NSPCC to hike digital budget

The NSPCC is to boost its digital media spend to develop closer relationships with its target

The Carbon Trust calls review of its creative, digital and media agency roster

into six categories, which include brand strategy and planning, advertising services, digital, online ... and print services. All six lots will be awarded to a single agency or consortium. Media buying ...

The Week: Media News - Carter creates digital plan

an "action plan" for the digital and media industry....The former Ofcom chief executive will prepare a report, called Digital Britain, which will look at a "range of issues affecting internet users, such as user security and safety and a workable approach to promoting content standards". ...

Sheffield agencies to create identity for Electric Works digital centre

and web presence for the landmark Electric Works digital media centre in Sheffield.

Lund pledges focus on digital as COI chief

of digital media will be a priority when he takes over in June....that momentum further. I think the key within this is stimulating the whole area of digital engagement between government and citizen and, to do this, COI has to build on what it already does well in using digital ... the Advertising Association chairman, will face the task of introducing greater integration across media channels ...

FEATURE: All for a good cause

Research shows charities have been slow to embrace digital media. Suzy Bashford looks at a few...Call a charity press office and ask what it is doing in the digital media space and the standard ... with digital media, but you ve got to get the tone right when approaching these social networking sites, says ... . No surprise, then, that when digital marketing agency iConcertina researched the top 110 charity websites ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.