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Orange reviews digital media

Orange has begun a review of its £4m digital media and planning buying business, which is currently...digital media agencies in the past few weeks, with a view to starting a competitive pitch. It is not known ... Orange's UK media planning and buying following a consolidation of France Telecom's media roster in 2003. The digital review coincides with a France Telecom's pan-European review of its creative advertising business ...

Digital media body seeks agency

The trade body for the digital media industry is looking for a PR agency after Immediate Future...The British Interactive Media Association (BIMA) is on the hunt for a small agency to raise its profile and promote its services, focusing on digital comms. BIMA co-founder and CEO Paul Walsh said he ... media tools, techniques and, importantly, communities, before you can even think about taking on BIMA ...

OMD UK lands Sony digital media account

.5 million digital media business to the agency's responsibilities....will cover digital strategy, buying and social media across Sony's range of electronics products ... that saw the agency plan both online and offline media. The UK media consolidation follows Sony's recent ...

GCI London ready to launch digital media service

GCI London is to next month launch a digital offering under the leadership of associate director...digital media in a way that engages audiences and builds genuine advocacy for clients. The agency is to formally launch its digital service on 1 March at a Digital Media Exploratorium . The forum will discuss the emerging digital media landscape and what it means for PR and marcoms professionals. Parker, who will have ...

Glasgow Commonwealth Games 2014 seeks digital media agency

The Commonwealth Games Glasgow 2014 team is on the hunt for a digital media agency....of marketing and advertising, Martin Reynolds, said: We have seen London 2012 use digital media in a way ... media have become the catalyst for unrivalled audience engagement and we want our digital media strategy ... , mobile communication, social media and film content. The contract award will be made at the end ...

Orange reviews £4m digital media account held by Initiative

LONDON - Orange has begun a review of its £4m digital media and planning buying division, which...digital media agencies in the past few weeks, with a view to starting a competitive pitch ... to handle Orange's UK media planning and buying following a consolidation of France Telecom's media roster in 2003. The digital review coincides with France Telecom's pan-European review of its creative ...

News brief: BT sparks scramble for its digital media account

BT has sparked a scramble for its £10m digital media account. It parted company with i-level after

Print and TV 'more trustworthy' than digital media, research finds

Despite the growing proliferation of digital media, new research suggests that senior business...Research by Open Road and pollster Populus reveals that traditional media remain significantly more trusted than social media by key 'opinion formers'. The Influencing the Influencers survey ... immediately to a negative national TV or radio news story, while just 21 per cent would take a social media ...

Zenith scoops £20m O2 digital media

LONDON - O2 has consolidated its estimated £20 million online media planning and buying account...since 2004. It will add the online duties from April. Media Republic has held the online planning ... that the change would improve media commercial structures, which promises significant efficiencies. Sally ... been a blurring between off and online media, especially from a customer point of view. So our media ...

Digital: Social Media Policy - What's your policy?

Having clear guidelines in place to outline how employees use social media can protect companies...or preventing staff from using digital platforms altogether. But Staniforth MD Rob Brown says these organisations are taking the wrong approach. Brown, like many other digital and social media professionals ... Social media may have democratised the web but they have also presented organisations with a new ...

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.