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Hotel group Hyatt has appointed PHD to handle its digital media planning and buying globally after...The pitch included a mix of large holding company brands, as well as independent online marketing companies. Hyatt currently handles most of its international digital marketing from its Chicago headquarters, but decided to decentralise and consolidate duties in one agency. PHD was already the digital ...
-on fee" during a media pitch, is once again reviewing a substantial chunk of its media account....to its 30 million UK media business last year, has now launched a pan-European digital media review ... account but sources close to the company said that remaining digital business will also be put under ... partnerships, CRM, social media and display activity. MediaVest Manchester is the UK incumbent while ...
JCDecaux is to roll out Adwalker's digital media platform in UK airports including Heathrow
LONDON - BSkyB has appointed i-level to handle its digital media with a brief to drive sales of Sky...I-level replaces the incumbent agency, Media Contacts, which has held the account since July 2002. Dawn Whittaker, Sky's head of internet marketing, said: "Sky.com is a highly cost-effective channel ... to BSkyB's communications arrangements. It moved its media planning and buying from Universal McCann ...
, Visit London, has appointed Digital Media Sales as its airtime sales house.
LONDON - First Choice has appointed Media Contacts to its digital media planning and buying account....tasked Media Contacts with running First Choice's online campaigns which will diversify from just PPC to include various digital marketing activies. The account has been won from incumbent Searchworks. Media ...
Butlins has handed Profero its digital media planning and buying account following a pitch managed...Profero beat Agency Republic, Media Contacts and Unique Digital to the seven-figure account, previously held by Equator. New activity will combine display and search advertising with acquisition ... -the-line media planning and buying to PHD Compass earlier this month as Bourne Leisure reviewed its advertising ...
its traditional and digital media planning and buying respectively...., and digital agency Equator. The agencies will be tasked with increasing brand awareness and consideration ... is effective immediately. Agenda21 will take over the digital activity from April 2011. ...
VisitBritain is poised to call a pitch for its pan-European digital marketing account, following..., Michael Bedingfield. VisitBritain currently uses Steak Media to handle the online advertising ... . How-ever, it does not retain an overarching digital agency for its websites. The tourism body ... label's artists (Marketing, 8 August). It is also using digital marketing to target specific audiences ...
LONDON - Rivals Digital Media, the independent digital publisher, has signed a deal that links its.... Elizabeth Ryan, marketing manager for Rivals Digital Media, said: "This is a traffic-driving incentive ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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