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media channels", claiming too many businesses are failing to add value through digital platforms....Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should ... 'How can I add value to a smartphone, or a new device?'" On the topic of social media, Olander ...
in fuelling growth , supplementing spend from Entertainment Media, Telecoms and Finance sectors. For Claire ... and media agencies now share around mobile. The managing director describes an evolution in terms of budget allocation, from initially being part of experiential, to moving to the innovation part of media ...
Twitter UK chief Tony Wang has said that British companies are setting the bar for digital...YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital ... ' campaign. Meanwhile, The Huffington Post stated in a recent piece: 'Burberry is the most digitally ... not agree, but British brands put digital to work where it counts - growing profitable businesses ...
and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age....Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ...
Lord Hunt, chairman of the Press Complaints Commission (PCC), has welcomed calls for media reform...completes his inquiry into media standards, believes "major reform" is required in order to regain trust ... recommended that advertisers should help enforce regulation of newspapers, magazine and online news media ... the implications to the media if the Government were to assume a degree of control over it, Hunt added ominously ...
of social media. John Owens reports on proceedings....The world of social media is evolving at a startling pace. To explore this ever-changing landscape ... questions on best practice and the law when using social media - If your brand finds a great photo ... 'campaign map' plotting how every element was connected, with social media at the core. People were ...
Advertising's role in society, issues surrounding data privacy, the impact of social media and a...Dan Cobley, the vice-president and managing director of Google UK, urged advertisers to ask if their agencies "are doing enough" to help them get the most out of digital and to ensure agencies are investing ... , Media and Sport Select Committee, said that advertisers need to demonstrate their value to society ...
& Rubicam (Y&R), to develop global brand partnerships across its portfolio of media assets....the company s rich and sustainable marketing alliances" and to better position core assets, and their digital ... to deliver the insights we need to maximize our global media investments." ...
marketers decide which social-media sites to invest in based on audience profile, size or functionality? If they are looking for a site with mass appeal other than Facebook, brands could opt for Google+, social media ...
Procter & Gamble has announced plans to shed staff while increasing its focus on digital ads.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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